‘Sexy’ Replaces ‘Smart’ Dressing Among Kenyan Female TV Presenters

Two questions for you….How does your ideal female news anchor look like as far as dressing is concerned? Is she fully covered or is she the kind  that shows us some skin maybe in an attempt to lure in more viewers?

An interesting overview focuses on how Citizen’s Julie Gichuru got the chance to interview President Uhuru Kenyatta on the sidelines of the World Economic Forum in South Africa but even as the writer commends her for a job well done he still deduces that, “The interview might have been good-in fact it was the first one on one with the president by A Kenyan Journalist but many Kenyans were shocked at Julie’s rather odd dressing style and posture as she spoke with the President.

In an article on Nairobi Monthly Law, David Matende opines that for a polished presenter like Julie her sense of dressing on that particular fashion was incongruous or what you call “out of place.” He says, “the dress she wore exposed quite a bit of skin. As if that was not disconcerting enough, the positioning of her hands must have left teachers of TV presentation skills flabbergasted.

In attempt revive our minds on the deteriorating dressing culture, Mr Matende talks of the recent decision by the Ugandan Parliament to pass controversial anti-pornography legislation which among other things out laws miniskirts and other revealing clothing, defined as anything above the knee. This he says is what made him write about the topic of dressing among our Kenyan presenters. His opinion on the topic he says, “I know I am walking on slippery ground. However it’s a risk worth taking.”

Mr Matende takes note of a new emerging trend among local presenters which he trams as a result of misplaced competition between TV stations, “To beat competition, some managers seem to have come to the conclusion that more cleavage and more inches above the knee could just do the trick. It appears ‘sexy’ has replaced smart with the managers encouraging our stars of Prime Time TV to embrace the skimpy.”

For this he says our presenters cannot be appreciated or respected where he adds that there is something like correctness when it comes with dressing the TV presenters. “First the seriousness of the message the presenter is trying to pass across is very is compromised if she is dressed inappropriately,” this he writes only distracts the viewers and they end up missing the message.

“Secondly, most current affairs programmes are timed to run when everyone is at home and the sensibilities of some members of our mostly conservative families are extremely tasted by suggestively dressed presenters.”

In conclusion of this the madness which continues to plague our TV screen, he says that perhaps TV managers have confused chic with tacky and imagine that the more ‘provocative’ the presenter, the higher that ratings.

“True, TV is glamorous. But glamour is about style; it’s about class; it’s not about crass. There are many glamorous presenters whose sense of class attract and inspire leading to higher ratings.

Dont Miss any Job Or Article Subscribe to Career Point Kenya by Email FOR FREE CLICK HERE