By Agnes Aineah
Interviewing for a marketing job goes a step further from other job interviews. It is an interview that calls on you to demonstrate above all, your ability to offer strategies that can result to tangible results within the company.
According to Melody Mwendwa, Interview Coach at Corporate Staffing Services, recruiters are these days looking for marketing professionals placed at the edge of the best practices in technology in the highly competitive business space.
“One important skill you can ever lay at the recruiters’ table is a touch of technology to your marketing skills. Recruiters are nowadays looking for people with ability to lead to higher output on the available digital platforms,” Ms Mwendwa says.
This said, you know what to do to prove to your interviewer that you are the best candidate for the marketing job. Having the following advice at your fingertips can go a long way in getting you a marketing job. If you are a job seeker in any other field, tips in this article can make you get it right in the interview. But first, let us address marketing job seekers.
Interview Tips To Get A Marketing Job
1. Draw a line between marketing and sales
In an interview scenario, most marketing job candidates are usually unable to distinguish between marketing and sales. True, the two aim to meet the same ending, high yields for a company’s product.
But unlike in sales where it is all about targets in terms of money that you hand in after each specific period, marketing is all about strategies to increase output. You are the one that determines pricing of products, determines physical operational space for the salespeople, aspects of timing and so on.
“When asked about your previous achievements, talk about the proposals and ideas you have offered previously that led to high yields. Show that you are creative and innovative and include other skills that might have helped you to succeed in your previous marketing role,” Ms Mwendwa proposes.
She adds that this is not a time for you to talk a lot about figures, which are a reserve for people interviewing for sales positions. Yours is to talk about the strategies you have proposed before.
2. Prove your negotiation skills
Marketers are good negotiators. To prove that you are up to the marketing task, you need to showcase to your recruiter your ability to establish a middle ground, especially with difficult clients.
The best chance to prove your negotiation skills is when faced with a situational interview question. Such are interview questions that seek your opinion or response when faced with a situation of the recruiter’s choice. A sample question could be the following;
‘If we designed a product at the same time with our competitor, who is also offering the same product at the same time, what would you do to reach the market faster?’
The above is an example of a situational question and the way you respond to it will send the idea of whether or not you have strong negotiation skills.
3. Are you computer savvy?
Companies are now targeting the online audience to reach consumers with their products. This has led to the common trend where recruiters only want to work with marketers who can use digital strategies to drive people to their products.
Do you have top notch computer skills? Are you good at social media? Can you create content for the company’s website? These aspects will matter a lot in convincing recruiters that you are the right candidate. This is also a good time for you to talk about a course in digital marketing that you have registered for or intend to.
4. Take advantage of nonverbal cues
Non verbal cues in the interview are a whole topic to discuss owing to their importance in getting a job. To have a better understanding of nonverbal behaviors that can land you a job, read this article.
It is only natural that a good marketer should also be a good communicator. And by extension, you need to prove to the recruiter that you are a good listener too. These are important skills that any marketer ought to possess because the job is coupled with giving ideas. Your ideas can only be perfected by other people’s contributions and that is why you need to listen to their input.
Other nonverbal behaviors include saying hi to security guards at the entrance of the company, giving a firm handshake to your interviewer, maintaining eye contact, moderate use of hand gestures, smiling and so on.
5. Convey energy while in the interview
Energy in this case is all about your enthusiasm for the job. There are various tips that show you have genuine interest in the marketing job you are interviewing for, including asking questions at the end of the interview.
The best way to show this is if you have done prior research about the company. Research on the company’s line of product, their market share and their competitors so as to have basis for discussion with your recruiter. This article explains other aspects you can research about the company to make the interview process interesting.
Important to keep in mind is the competitive nature of the marketing field, requiring you to stand out among fellow job seekers in order to get hired.
Agnes is a Communication Officer at Career Point Kenya. Got any career related questions? Drop her an email at firstname.lastname@example.org.