By Lilian Wamaitha
With so much competition in the job market, it is very important to sell yourself in a cover letter. Your potential employers need to see that you fit the position and are capable of delivering the expected results. The truth is that, employers only shortlist candidates they feel are serious about the position they are looking for.
You have seen an advertisement for a customer service position at a known company like Safaricom and you want to apply for it. The only problem is that, you have no idea how to write a compelling cover letter that will get you shortlisted for an interview. Writing that good cover letter is the first shot you have at being shortlisted for that position at Safaricom. Here are crucial things you need to consider to write an out of this world cover letter that will compel the hiring manager to want to know you more in an interview.
1. Summarize your experience
Just like writing any other cover letter, you need to demonstrate how you are experienced in the position in this case being a customer service position. You may have held several positions as a customer center or call center agent, which will come in handy in getting that next job. Explain in a compelling way how you have gained hands on experience that will come in handy when you are given the opportunity to work for them
2. Relentlessly promote yourself
Go out of the way to promote your skills. Explain the responsibilities you were tasked with in your previous job and how your experience has been shaped by these responsibilities. Remember that, your cover letter is the best way to reflect who you are and impress that hiring manager into giving you a shot.
3. Express Interested in the company and position
There is nothing that impresses hiring managers than that individual who is enthusiastic about working for them. Show them that there is no other company you would rather work for than them. Demonstrate how getting hired for that particular position is in line with your career ambitions. That this is what you need more than anything. For the customer service job, show interest in working as a customer service person by telling demonstrating your people skills and how effective these will be in your new job.
4. Apply to Local Positions
If you are applying to work far away from home, cover letter tip experts say you should definitely explain why; always produce a plausible explanation that lets them know why you aren’t looking for work close to home. Many people like to move around to experience new things. Usually, this is a good enough reason for employers. Just make sure to put that in your cover letter.
5. Be professional
Whether you are writing a cover letter for a customer service job, don’t forget the [power of professionalism. It goes without saying that employers are looking for professional who are confident and strong and who can make a difference in their organizations. Coming off as emotionally immature or unprofessional is too big a risk you don’t want to go into. Never ever in your professional life, write a cover letter where you are complaining about your current or previous employer and why you just can work there anymore. Most often people, often assume that this level of honesty will give them an edge but the truth is it is the most unprofessional thing you can do in your career life. Employers don’t want to hear about how your former or current employer is a boss from hell. It’s like going to an interview and complaining about how your colleagues are uncooperative which is why you are leaving your job.
Cover letter writing is not rocket science but sometimes it may feel so. Follow these simple tips and you are on your way to landing that customer service job you desire. The most important thing to keep in mind is the need to stand out. Remember that you are not the only applicant applying for that job. When you stand out from every other applicant, employers are willing to bring you in for an interview. When you properly sell yourself, you unlock great opportunities.
Lilian is a Communication Officer at Career Point Kenya. Email: firstname.lastname@example.org