We have talked about small business ideas, how to get capital for your business and businesses you can start in Kenya with as low as 10K. Now it’s time to move a notch higher and talk about how to make your business a success.
When it comes to success in business you need to lose the fear of failing. I know there is so much competition out there with people selling the same product but you can only succeed if you abandon the fear that others are doing better than you.
Here are a few tips to running a successful business that involves losing the fear of failing.
1. Make a decision…any decision
People and situations will always change which means that if you spend all your time thinking about the consequences of the decision you are about to make, you will never get ahead. No matter how much you plan and weigh your options the winds will always change at one point and you will still find yourself in the same situation of worrying again.
Instead, what you need to do is to understand that failure is an opportunity to learn and overcome challenges.
Businesses that face a problem head on are more likely to survive future failures than those that do not.
2. Become the industry, don’t just exist in one
Consider that being the best business in the country is somehow a bit difficult to achieve. However being the best company that offers a unique product is much easier.
It is easy for you when starting a business to try and fit in the existing paradigm but in order to make major changes consider being unique.
If for instance, you are starting an online business, consider offering delivery services all over the country not just within the town of operation as most people do.
3. Consider being open to changes
The business world is very dynamic and the most successful businesses are those that are open to changes. If you consider going into business you must consider changing your course with the tides.
Take for instance business that was established before the era of social media, almost all of them are conducting their businesses online today.
You must be ready to change if you are to run a successful business.
4. Be about more than profit
When starting a business make objectives that reflect more than just profit and loss statements. You can do this by doing something you are passionate about.
Most of us young entrepreneurs start businesses simply because we saw it work for someone else, forgetting that at the end of the day, it comes down to you. You must love what you are doing in order to make the most of it.
5. Don’t fear the uncertainty
Imagine standing at the edge of a cliff not sure if you will topple over or remain standing. This is the sensation of running a successful business.
Being aware that you can succeed or fail, is what keeps you going and working towards making it a success. It is the momentum you require to take the next step and the next until your business succeeds.
It is exciting to start your own business especially when money starts coming in. However, you can only succeed through discipline and leave behind your fear of failure. Use these tips to run your own successful business and soon you will be one of the entrepreneurs to watch out for in Kenya.
Lilian Wamaitha is a Communications and Digital Marketing Officer at Career Point Kenya. Contact her via firstname.lastname@example.org. Click here to like us on Facebook.