Online Marketing Jobs In Kenya: The 5 Key Skills Your Need To Succeed

Online Jobs in Kenya

It seems like so many job seekers are moving towards digital marketing and most of them want to know what it takes to succeed in online marketing jobs. It is the fastest growing profession in Kenya right now that is likely to take over the job market.

With the advent of the internet, more and more companies are moving online just like consumers are and therefore a need for individuals who can perfectly undertake online marketing jobs.

If you are looking to join this fast growing career, what key skills do you need in order to succeed as an online marketer?

Find Out >>> The Ultimate Cheat Sheet for a Rewarding Career in Digital Marketing

Skills Required for Online Marketing Jobs In Kenya

1. Data analysis Skills

To succeed in online marketing jobs, you need to know how to understand and analyze data which where most professionals go wrong.

Let’s take a website that has over 100,000 visitors a day, online marketing is not about how much traffic you are attracting online but what you do with that traffic. This is the hardest part of being an online marketer.

It’s about turning your visitors in to client and in digital marketing this is very important if you are to build a solid online following for your company.

There are several tools that are available for analyzing traffic like Google Trends, Google Analytics and Google Webmaster.

2. Social media marketing skills

Online marketing revolves around so many things, one of them being social media. Facebook, Twitter, Google Plus, Instagram and the likes are all tools that digital marketers use to build their brands.

As an online marketing guru you need to learn the skills of social media marketing and paid social media advertising if your are to succeed.

Some of these skills can be acquired through short online digital marketing courses.

Google for instance, does offer a digital marketing course and a certificate, something that you can pursue as you go about your business.

3. Email marketing

Contrary to popular belief that emails are an outdated method, it is actually the biggest source of traffic for websites.

If you are looking to get into online marketing jobs, email marketing skills is a must have. It power in digital marketing is so much underestimated.

You will find that a company has so many email subscribers but because they don’t have an expert in online marketing jobs, they have no idea what potential they have.

Social media is a great tool but you will realize that your most loyal customers will want to keep in touch through email.

4. Search Engine Optimization (SEO)

Want to succeed in online marketing jobs? Learn SEO, breath SEO because no matter how good a writer you are, if your content is not optimized for search engines, you are basically doing nothing.

There are two ways of succeed in SEO. One is optimizing your content through use of keywords and two is paying for clicks through Google AdWords. I don’t have to tell you that the latter will prove expensive for the company in the long run.

The best you can do is learn SEO and by that I mean, getting right how to optimize your content which translates to high ranking on Google. The more optimized your content is, the higher you will rank and the more traffic you will get to your website.

5. Content marketing

Another important skill that you need if you want to make it in online marketing jobs. Content marketing is basically the foundation of digital marketing.

This entails the use of images, infographics and writing valuable content for your audience.

The most important thing is building a loyal customer base by creating content that meets their needs and knowing that they can pop in when they need to learn something new.

When done well, content marketing increases engagement on your site, improves SEO which translates to increased sales.

Online marketing jobs in Kenya are the new hotcakes and everyone wants to venture into but most of them lack the skills to succeed it this line of career.

Most Kenyan job seekers think that online marketing is as easy as writing content and posting on Facebook but as you can see form this post, there is so much more to this equation.

Digital marketing is slowly being introduced as a course in universities and colleges. Take advantage of this because it is one of those careers that will be in high demand as the years go by.

So interested in venturing in the digital marketing world? Leave a comment below.

By Lilian Wamaitha

The writer is a Digital Marketer at Career Point Kenya. Drop an email at lilian@www.careerpointkenya.co.ke