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Not all organisations advertise their openings, this means that in order for you to get such openings you have to make cold applications.

This means applying for positions even if they have have not been advertised. When making such an application you have to use a cover letter for job application without advertisement.

In this article take a look at how to draft such a cover letter in order to improve your chances of getting a job.

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Drafting a cover letter for job application without advertisement

There are various situations when it comes to applying for the unadvertised jobs that determines the type of cover letter you send in when making your application.

1. You know the position exists in the company

This can be because you know someone who works in the company or something like hat and they let you know of an open position before they advertise the job publicly.

In such a case, you are supposed to draft a standard cover letter stating your interest in the position and your qualifications.

2. When you have no idea that the company is hiring

This is where most job seekers fall especially when you are just starting out on the job search.

When you are just starting out and are yet to figure out which direction you want your career to go, you end up dropping applications in different companies hoping that someone will look at your application and offer you a job.

Coming up with such a cover letter is very different from writing one for a position you know exists. In this case, you need to really pitch yourself well if you want any results. You need to convince the recruiter that you can be of value to the company.

Tips on how write a cover letter for job application without advertisement

1. Mention you contacts

Contacts within the company you are applying to are one way of getting your foot at the door. If you have contacts in the organization you are applying for, the better, mention these contacts in the cover letter as it will help with your pitch.

2. Send it either in soft copy or handwritten

You can send in you cover letter either through email or traditionally just write it on paper. However in such cases where a position has not been advertised, it is always best to go with a hand written cover letter than an email which may easily be deleted without being opened.

3. Always attach a CV

Remember you are sending in an application for a position that probably doesn’t exist. It is thereby necessary to always accompany your cover letter with a CV that you have tailored to fit the job and company you are applying to. For example if you want a sales coordinator position tailor your CV to fit this.

Best Sample Cover Letter For Job Application Without Advertisement

Peter Jobseeker
P.O Box 20300
14th December 2016

The Human Resource Manager
ABC Company
P.O Box 00100

Dear Sir/Madam


I graduated last year with a Bachelors Degree in Marketing from the University of Nairobi where I attained a second class upper grade. I also possess a Diploma in Business Administration from Kenya Institute of Administration.

The reason I am writing is to kindly request you to consider me for an entry level opening in your customer service or marketing department. As you can see from my attached CV, I served as a business development intern at Wajube micro finance for a period of six months. During that period I was exposed to different financial products, and I learnt how to market the same to segmented customers. Part of my business development role was to offer customer service by answering queries and doing follow ups with interested customers.

The internship also helped me develop interpersonal skills and I was able to relate well, not only with my colleagues, but also with customers from different backgrounds. I am able to produce quality work within strict deadlines, and as I am a person of integrity, you can count on me to work with minimal supervision.

I’d be happy to discuss how I can contribute to the success of the bank and I’d be glad to have an interview with you.
My salary expectations are flexible and dependent on your budget, as what I am keen on is gaining experience as I add value to the bank.

Thank you for taking time to read my application.

Yours Sincerely,
Peter Jobseeker

Coming up with a perfect cover letter to show that you qualify for a job even before it is advertised is hard for any job seeker. However if you apply the tips highlighted below in the sample cover letter, you are on your way to landing that dream job.