By Ruoro Kairu
In the 21st century, marketing has taken a sharp turn from the norms. While traditional forms of marketing such as newspapers, brochures, and billboards are still in use today, they cannot be compared to digital forms of marketing.
In business, companies are leaning towards digital marketing to get their products out to existing and potential customers. There are multiple platforms and avenues for organizations to exploit. Some of these platforms are free, such as most social media, while other avenues such as MailChimp, can be accessed at a fee.
Digital marketing is more effective as you can reach more potential customers. Moreover, you can customize your message to reach a targeted group.
Therefore, it is expected digital marketing will be a profitable profession. Already, there are digital marketers who are making a living and thriving from this line of work.
Have you ever thought of being a digital marketer?
Currently, there is no recognized university in the region that offers deeper educational insight into digital marketing. There are, however, a few colleges and organizations that do touch on digital marketing courses.
What do you need to become a successful digital marketer?
When trying to answer this question, we looked at what has worked for us here at Corporate Staffing Services, as well as what some of the successful digital marketers both within and outside the country have done, and the tactics they have employed.
As a result, I have compiled three skills for anyone who wants to be an effective digital marketer.
1. Search Engine Optimization (SEO)
Every day, billions of people are looking up information on Google, Bing, Yahoo, and other search engines. With search engine optimization, you can help a website to rank high organically.
Read on to see more skills you’ll need to become a great digital marketer.