Enos Olik started as a musician, then photographer until he discovered where his heart lay – music video production.
Ever since starting out in the industry, he has risen to become one of the most sought after music directors in the country, and beyond.
This is his story…
I was a very artistic child, I used to be fascinated a lot with art and things relating to music because I grew up with a family from a musical background… And the school [I went to] was very into art, and music and drama and I was very active in those clubs, especially drama and music club.
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While in school, he helped form a group with other students and studied video production at a local trade school to shoot the group’s music videos.
“We formed a group with a couple of my friends and we started doing acapella, we used to practice a lot, and we used to sing at the parades, so that’s where my love for music started… our group decided to [do] commercial[s] and at that time the money that we were getting from the band wasn’t enough to invest in a very good video, but for me, I had the skills from where I was learning… So we went ahead and did our video, I edited the video at home, we put it out on YouTube, and after about 2 weeks, we had about 25 views.”
His entry into video production was gradual.
“I started as a professional photographer and took photos for artistes during stage performances and live studio recordings; photos of which I would edit and produce slide shows and give the artistes free of charge.”
It was while doing this that one of his friends encouraged him to try his hand at music videos.
“It was Chris Adwar who offered me my first job as a music video director. Soon after the success of my inaugural job, I knew I had found a new passion which would go well with my skills in 3D animation, graphics and video editing.”
Today, Olik’s name has been seen on the screens of several videos. With his success, he has been recognized in Africa and has bagged several awards.
“My role as a music video director… First is to entertain and second is to educate. Most of the time whatever we do is driven by either trend and inspiration and whatever is flowing at the moment. It’s always a juggle between trying to be educational, trying to entertain and also trying to inspire… there are videos that I do solely to inspire or to educate a particular topic, there are some just to entertain. I think my role if I do all of that, either at the same time or spread out, I’m fulfilling my mandate now to society.”
His secret to producing quality music video has been: taking time to learn from the best, being open to criticism and being able to work with the entire production team as a single entity.
In The End,
The key to finding a great career is to identify your greatest interest – your passion – and pursue a career involving that interest. Commit to following your passion and you’ll have a great career. All the best!