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Technology is continuously evolving. As such marketers and entrepreneurs are prompted to dive into digital marketing, in a bid to increase brand awareness, reach their target market and ultimately, drive sales and profit.

Digital marketing is becoming one of the most challenging, creative, fulfilling, rewarding and ever-changing career paths available today.

Like any discipline, there are skills you need, that will enable you to climb up the digital marketing ladder and get paid for what you love doing.

Here are some of the most important skills that you need to make yourself a desirable candidate for a digital marketing job:

1. Search Engine Optimization (SEO)

A well-written blog post or newsletter is useless if the right people don’t find it. Google’s algorithm is constantly upgrading, and the importance of using relevant and specific keywords have reached a new high. It’s therefore important to stay updated and be fully aware of the latest algorithm updates and factors that affect search ranking.

SEO is the strategy responsible for driving traffic to your website. A deeper understanding of it will translate to better execution of your marketing strategies.

2. Analytics

Today, data analytics tools are widely available, giving marketers the information they need to understand customers and target them with the right messages.

Data analytics refers to the use of functional techniques and modern software to collect and process extensive collections of data from various online interactions of your target market.

To be a truly great digital marketer, you’ll need to not only implement strong inbound and outbound digital strategies but also analyze them regularly and use those insights to constantly improve.

3. Content and Social Media Marketing

A solid understanding of the principles of content marketing as well as social media marketing is a must if you’d like to be considered for a digital marketing role.

Today’s consumers crave inspirational, engaging, valuable content that offers answers to their most burning questions – and it’s up to brands to give it to them. Keep in mind that almost half of 18 to 49-year-olds get their news and information online – and those numbers are rising.

Take some time and learn the basic concepts of both content and social media marketing so that you have the basic skills to produce compelling content.

4. Customer Relationship Management (CRM)

CRM involves strategies you can use to monitor and maximize customer experience. By understanding customer interactions and experience, you can connect with them on a personal and emotional level toward improving your business.

Your customers can help promote your brand. To know how to do this, there are specific skills you will need to help you improve your Customer Service Management.


Digital Marketing is constantly changing. To enjoy a fruitful career in this field, you must demonstrate a keen understanding of the latest industry shifts and trends.

While there’s a great deal to learn, once you’ve gained momentum, you’ll thrive as a digital marketer. If you’d like to gain the essential skills needed for success while showcasing your newfound talents, our Digital Marketing Training & Certification is for you.

To join other professionals who have already signed up for the training, send an email to Barbara at and copy Email Subject ‘Master Digital Marketing Course’.