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Senior Marketing Executive – Furniture Retailer (100k)

Our client is one of the leading furniture retailers in Kenya. They are seeking to hire a qualified person in the role of a Senior Marketing Executive.


  • Manage and coordinate all marketing, advertising and promotional materials and related activities.
  • Conduct market research to determine market requirements for existing and future products.
  • Analysis of customer research, current market conditions and competitor information.
  • Develop and implement marketing plans and projects for new and existing products.
  • Manage the productivity of the marketing plans and projects
  • Monitor, review and report on all marketing activity and results
  • Determine, manage and deliver marketing activities within the agreed marketing budget
  • Design and develop marketing materials including advertisements and brochures / fliers /banners / including in-house ie computer screen savers, pull ups, window adverts
  • Liaise and correspond with outside vendors and suppliers for marketing and advertising materials
  • Monitor production & oversee distribution of marketing materials
  • Draft press and media releases when required
  • Prepare and conduct product presentations to management
  • Help plan, coordinate and participate in marketing events
  • Prepare and execute direct and online marketing campaigns
  • Update company website and social media tools
  • Monitor competitive activity and market trends and report to the management
  • Maintain customer information via marketing database – emails, business cards,
  • Track, coordinate and assemble data to measure outcomes of marketing programs


  • Bachelor’s degree or equivalent
  • At least 3 years Customer service, marketing or sales experience
  • Good understanding of the principles of marketing
  • Knowledge of marketing tools and techniques
  • Experience in digital marketing, allocation of marketing budget and tracking of marketing spend.

How to Apply:

Qualified candidates are advised to send their applications to clearly quoting “MARKETING EXECUTIVE” on the email subject line. Applications will close on 10th October 2019. Only shortlisted candidates will be contacted.