You have finally managed to craft the most compelling, detailed, original and convincing job advert ever.
But what is the point of doing all that if nobody sees it?
As a recruiter, you must put yourself in the job seeker’s shoes. What will make them see it?
So, let’s look at some simple tactics to make sure your job is the first thing candidates find when they are searching;
1. Job Title
Rule Number 1, Keep it simple!
You may think that your advert sounds more lucrative and professional under the title “Executive Information Technology Supervisor” as opposed to using simpler terms like “ICT Supervisor”
Reality is, potential candidates will most likely not see it because they are searching for simpler terms like “ICT Jobs” or “ICT Manager”
Take time and ask yourself, what would the ideal candidate search?
Making a job advert easily searchable is the key to success.
Remember what I told you in the first paragraph?
Put yourself in the job seeker’s shoes, I cannot stress it enough.
Most candidates won’t just type the job title in the search bar they will add the location so as to get specific results.
For example, instead of typing in “Content Writer Jobs” they will search for “Content Writer Jobs In Nairobi”
By simply adding the location you will make your job advert visible and relevant.
Similarly, it’s important to include relevant keywords within your job advert.
This will improve your SEO and you’ll reach more people.
If you’re not sure then again, find similar jobs online, look out for keyword combinations and trends, critical skills and the phrases that come up time and time again.
4. Job Boards/Recruitment Agencies
It’s crucial to find the right places to advertise your job. Ideally, you should consider the places that your potential candidates go to, to find your jobs.
f you have the time to sift through heaps and heaps of applications, then that’s fine. If you don’t, you might want to head for the more specialised, niche job boards.
For example, If I was looking to enlist interns for a trainee program in my company, I would potentially look to Career Point Kenya as a niche job board that service graduates and entry level job seekers as part of their target audience.
Or you could hire the help of a recruitment agency who will also already have contracts set up with most job boards, but who will also offer a great deal of support and expertise throughout the entire process.
You’ve just got to work out what will work best for your company.
5. Social Media
Job boards and CV databases are great and they will help you to track down people who are actively looking for a new role, but there is a whole pool of people out there that you could end up missing out on.
Not just LinkedIn. To truly maximise your reach you should consider a variety of platforms, including Facebook and Twitter.
Simply share your job advert across your company’s social media profiles at regular intervals, one post is not enough.
If it works, then it’s definitely a useful technique that you should employ as part of your strategy to boost your adverts.
Clearly, there is a lot more to posting a job advert online than meets the eye. You just have to figure out which tactic works for you, especially one that yields impressive results.
Need recruitment help?
Don’t you want to advertise on a platform that will help you reach over half a million qualified professionals in Kenya?