As a job seekers, what you probably value is the your CV and, cover letters and some other job-searching basics but forget the newest technique for searching for jobs; social media – especially LinkedIn.
Companies have turned to social media for hiring and employers are finding their suitable candidates. HR Managers also use this to look through a candidate’s social profiles before giving them a job.
So how can you tap into the power of social media to make your job search easier? Here are 6 ways to use LinkedIn to get a job.
1. Use your real name and professional profile photo
It can be tempting to pick a punchy nickname or handle when making your profiles but, as much as possible, use your real name.
People should be able to find your profile when they search for your name. In case, you have a common name with someone else, often go by a nickname, that is consistent with the name you use across platforms, and try to have your real name somewhere on each account.
You should also have a clear, friendly, recent, and appropriately professional photo. Research what the
people in your industry are wearing to see how competent, influential, and friendly your photo makes
2. Have an outstanding headline
Your photo, name, and headline are the only items people see when they search for you. It should therefore stand out and highlight what you do or what type of position you’re looking for.
Use a clear and attention-grabbing headline if you’re to get a potential employer to view your profile. Your headline should also have a comprehensive career objective and skills.
3. Highlight your recent experience.
Make your recent experience evident to anyone who views your page. Let people who view your page know that you’re actively engaging with connections and companies to land a job. Most employers would not want to hire someone who has been dormant for long.
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4. Get involved in professional groups
Do an Advanced Search to identify professional groups in your area and get involved. This will help expand your network, and show your expertise. Through these groups, you can get connected to the organizations you want to work for in the future.
Remember that it is important to participate only in the groups with recent activity, otherwise, you might be wasting your time if a group doesn’t have daily or regular interaction online.
5. Be comprehensive about your current skills and objectives.
If you want to find a job through LinkedIn then you should not leave anything out about your current skills and objectives.
Use your headline to share your main objective if it makes sense and adds all of your skills to your page. Recruiters and potential employers might pass you by if you don’t. Furthermore, failing to share your current objectives and skills will make your profile looks like it’s outdated.
6. Up Your LinkedIn SEO
As a job seeker on LinkedIn, the best thing that can happen is that a recruiter or hiring manager finds you and reaches out. So, you should be doing everything you can to attract them to your profile and it is only possible if your keywords and SEO stand out. Make sure to use keywords employers use to search for candidates.