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Brand Manager (Personal Care) Jobs, Uniliver Jobs

Main Purpose of the Job

  • Plays a key supporting role in the development and implementation of the integrated Brand Marketing Plan to achieve short and long-term business goals.
  • In charge of the brand’s day to day operational activities including monitoring of brand performance on a monthly and quarterly basis.
  • Build productive working relationship with Customer Development, CMI, regional category team Finance and Supply Chain to manage the brand’s day to day operations

Job Summary

  • In charge of the development of the Brand Marketing Plan by developing an understanding of the drivers of brand growth and brand health and identifying key issues and opportunities
  • In charge of execution of the integrated activity schedule ensuring consistency with BrandKey Vision and BrandVision Plan including communication strategy
  • Accountable for the analysis of brand performance and brand health by constantly evaluating performance of national support activities and in-store implementation against measurable objectives (Score Card and Brand Quarterly Tracker). This includes the monitoring of progress against key trial and awareness measures, quality of in-store support, distribution and availability per channel ie. place, pricing and promotions in-store and initiating measuring the effectiveness and ROI of key activities.
  • Identifies solutions and make recommendations to improve effectiveness based on performance monitoring.
  • Delivers specific brand projects eg. co-branding with a major retailer.
  • Monitors budget spend and provides timely communication to relevant stakeholders on overspend / cash availability

Key Requirements

  • Bachelor’s Degree, post graduate business degree preferred (MBA)At least 4 years’ experience in marketing preferably dealing with Personal Care Brands
  • Experience in project management
  • Customer Marketing interface
  • Builds Local Understanding
  • Brand Marketing Planning skills
  • Communications Deployment skills
  • Monitoring and Implementing Solutions

How To Apply

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