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Position: Digital Marketer

Location: Nairobi, Kenya.

We are international capacity building and research consultancy firm offering technical consultancy and training services designed for individual and organizations in the agriculture, climate change and environment; disaster management; education; food and nutrition; health; humanitarian relief; logistics and telecommunication; recovery and reconstruction; safety and security; water and sanitation sectors.

We seek to recruit a young, aggressive, confident, fluent, mature and creative Digital Marketing Executive to manage all communications, both internally and externally on full time basis.

 Responsibilities

Our ideal candidate should:

  • Develop and execute a digital marketing strategy for IRES.
  • Build and execute social media strategy through competitive research, platform determination, benchmarking, and messaging and audience identification.
  • E.O and moderate all user-generated content in line with the moderation policy for each community.
  • Design digital media campaigns aligned with business goals.
  • Create email marketing campaigns to promote products or services.
  • Create database of emails for lead generation.
  • Generate, edit, publish and share content (original text, images, and video or blog posts) daily and encourage community members to take action and manage e-communication on the social media platforms.
  • Maintain a strong online company voice through social media.
  • Suggest and implement direct marketing methods to increase profitability
  • Stay up-to-date with digital media developments (automating tools, Keyword Research and Trafficking marketing).
  • Searching for new marketing avenues.
  • Respond to and positively engage those who may contact the company via social media.

Qualifications

  • Should have at least a Degree in Marketing, Journalism, Communications, and Public Relations or any related course.
  • At least 5 years’ Experience in Digital marketing in the areas of mass emails, SEO/SEM, blogging in any fast paced company.
  • Email marketing and drip emails campaigns
  • Blogging
  • Content Development
  • Social Media Marketing
  • Online Paid Advertising
  • Prior experience in content marketing, content growth and SEO
  • Intermediate Graphic design
  • Intermediate WordPress and web development skills
  • Intermediate Video Editing, Animation and Photo Editing
  • Proficiency with website analytics tools (Google Analytics);
  • Knowledge in the area of Digital Advertising, buying and planning media;
  • Knowledge of Retargeting/Remarketing, Display, and Rich Media/Video Advertising
  • Google Ads Certification required

How to Apply

If you meet the above criteria, please follow the link below to register as a job seeker, create a profile/portfolio account and apply for the job on or before 15th January 2020. https://thenetworkedpros.com/jobview/23