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Media Specialist Jobs, Communication Jobs In Kenya, African Wildlife Foundation Jobs

Position: Media Specialist

Location: Nairobi, Kenya

Salary Range: Based on experience

Supervisor: Director

Department: Public Relations & Corporate Communications

Job Description

The African Wildlife Foundation (AWF) is the primary advocate for the protection of wildlife and wild lands
as an essential part of a modern and prosperous Africa. Founded in 1961 to focus on Africa’s unique
conservation needs, we articulate a uniquely African vision, bridge science and public policy and
demonstrate the benefits of conservation to ensure the survival of the continent’s wildlife and wild lands.
AWF has just completed a 10-year strategic vision and three-year operational plan. The plan includes a
detailed and ambition strategic communications plan to achieve the following goals:

  • Brand positioning: AWF brand is positioned as a homegrown voice of African conservation on
    the global stage, the engine to grow African conservation leadership, and as influential in
    sustainable development plans and projects.
  •  Narrative shift: Conservation viewed as integral to sustainable development in modern Africa.
  •  Behavior change: Behaviors change to better support wildlife and wildlands conservation.
  •  Capacity building: Build conservation practitioners’ (AWF’s and partners’) capacity for strategic
  • Marketing and fundraising: AWF donors and supporters (current and prospective) in authentic
    relationship with the organization.

The Media Specialist is a key member of the Public Relations & Corporate Communication unit, reporting
to the Director, Public Relations & Corporate Communication. This team, together with Program teams and
the Marketing & Creative team, will execute this ambitious plan. Specifically, s/he will play a critical role in
leading AWF’s media relations activities. The Specialist also works closely with the CEO to build his brand,
by securing key media placements and supporting him in research, messaging and the development of
positions, papers, speeches and opinions to advance African leadership in conservation and the mission of


• In coordination with line manager, develop organizational media plan in coordination with various
country office teams (Uganda, Zimbabwe, Cameroon, Kenya, US, UK, Belgium, and China) and in
accordance with AWF’s overall organizational strategy.
• Lead media relations activities across Africa, including fielding incoming press calls, providing media
with requested information in a timely fashion.
• Proactively develop relationships with media (including reporters, producers and editorial writers),
building their understanding and knowledge of AWF and our unique value proposition. Build and
update media lists.
• Pitch and place stories. Schedule interviews and prepare spokespeople for interviews.
• Draft, edit and distribute high-quality media relations and other communications materials, including
news releases and statements, op-eds, letters to the editor, editorial memos, talking points, and other
relevant content.
• Plan and execute events such as press conferences, media briefings and editorial board meetings.
• In collaboration with the line manager, develop a media culture within AWF, ensuring that all relevant
senior staff are trained, practiced, and ready for interviews and other media opportunities.
• In collaboration with the line manager, develop and execute media plans for major AWF events across
Africa, in Europe and in China as needed. Support US team as requested/needed for same.
• Listen, monitor and track news globally as it relates to conservation and development across Africa,
ensuring the PR & Corporate Communications and team is aware of developing stories
• Posts news releases to the AWF News Center
• Consistently coordinates with stakeholders across the organization to ensure the media tracking and
analyses are informing and enhancing our communications needs
• Work collaboratively with Country Office teams and Field Communications team to provide media
training and support with communications planning and in the execution of those plans.
• Serve as key member of youth team, advising on media strategy to grow youth engagement with AWF
and conservation across the continent.
• Support Corporate & Foundation team in identifying, cultivating and landing strategic media
partnerships to amplify and build AWF brand.
• Work with Director to develop CEO’s personal brand, and refine his executive presence and voice.
• Research key relevant issues – independently and as directed by Director, Public Relations and
Corporate Communications (and CEO) – to inform AWF and CEO positions, talking points, speeches,
social media, etc.
• Write opinion pieces, speeches, and talking points for key, strategic events for the Chief Executive
• Work on other special projects as assigned by Director, PR and Corporate Communications.


• Bachelor’s degree in communications, journalism, public policy, international development,
international relations, or another relevant field.
• Minimum of 6 years’ experience in strategic communications/public relations, preferably functioning
as either a key spokesperson for an international organization, or a senior staff for a local, national and
international media.
• Strong networking and interpersonal skills with proven people, leadership, communication and
negotiation skills.
• Proven ability to effectively train executive communication skills, and to enhance both name and brand
recognition of an international organization.
• Exemplary writing, editing, and proofreading skills necessary for a variety of related activities including
speeches and presentations, press releases and media advisories, and other official communications
and inter-agency/organization correspondence.
• Ability and willingness to work collaboratively with organizational peers and other teams.
• A global perspective with a focus on Africa, conservation, and economic development.
• A passion for AWF’ mission: ensuring wildlife and wild lands thrive in modern Africa.
• Knowledge of French and/or other relevant languages a distinct and preferred advantage.

How to Apply

 Interested candidate should follow the link below to submit their application. .