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Marketing Manager Job, Sales & Marketing Jobs Kenya,

Job Title: Marketing Manager

Reports to: Managing Director

 Client: Manufacturing Company

Location: Nairobi

Gross Salary: KES 200,000 – KES 250,000

Job Purpose: The successful candidate will be responsible for making sure that the brand grows and the company grows into a trusted household brand. As a Marketing Manager you will be responsible for developing, establishing and maintaining marketing strategies to meet organizational objectives. To do this, you are responsible for designing and implementing comprehensive and multi-channel marketing strategies and the means to measure their effectiveness.    

 Responsibilities

  • Develop company brand strategy and brand calendar for on-demand services in cooperation with the functional Brand team.
  • Advertising –Manage mainstream adverts and online campaigns to ensure ROI
  • Branding- Ensure all company branches are branded and with clear directions given
  • Be the key point of contact with partners on all marketing-related topics
  • Drive Marketing Performance planning and optimization across all categories to ensure achievement of business OKRs in terms of buying customers, orders, and ROI from marketing investments
  • Lead campaign planning for all categories on-demand services to grow user engagement. Working closely with commercial and logistics team to ensure cross-functional coordination on selected campaign’s areas (city, district) and key partners (Saccos, supermarkets, Hotels, Institutions)
  • Work closely with channel owners to drive optimization of digital channels such as Paid Online Marketing and CRM, and co-lead development of strategic initiatives.
  • Marketing Strategy and Marketing Plan- Develop marketing strategies and plans for the company and implement them.
  • Customer Service- Development of marketing programs and plans to ensure effective customers service and increase re-order levels.
  • Develop Relationship Marketing- Both for internal marketing and external marketing so as to cultivate relationships and create an even stronger brand.
  • Competitors Marketing Analysis-Be up to date and report activities- pricing, new products, marketing activities so as to gain an edge over the rest based on their factual competitions marketing activities
  • Constant feedback to the management from the market and decide on future strategies
  • Work closely with the social media marketers to manage online campaigns and adverts and manage the digital marketing team

Qualifications of the Marketing Manager Job 

  • University Graduate, specialization in business or Marketing is an added advantage.
  • Four plus (4+) Years of Experience as a Marketing Manager.
  • Understanding of customer journeys, customer experience and retention.
  • Experience in Fintech/E-commerce environment is a plus.  
  • Good team player, and confident presenting to stakeholders.
  • Strong communication, interpersonal & management skills.
  • Strong data analysis, strategic and analytical skills, high detail orientation.

How to Apply

Qualified & Interested candidates should send their application along with detailed CV indicating their daytime contact details to jobs@gaprecruitment.co.ke by Monday 26th July 2021.

The subject of the email should be Marketing Manager. 

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