How Your Website Can Be Your Biggest Digital Strategy!

Developing a website may sometimes be a long or a long-pending task because you want to make sure it reflects exactly what your brand values are.

In your digital game, your website is an irreplaceable marketing tool. It ensures your digital presence and is one of the most important digital marketing platforms that can help you increase your traffic and, of course, your sales.

However, let’s make one thing clear, the mere existence of your website will not add more zeros to your revenue. Let’s assume you bought a plant and forgot about its existence right after. You will probably find it completely dried out after a few days. Your business is your plant; it will flourish only if you show enough care and effort.

Don’t panic. The solution is straight-forward. Let us now discuss the importance of your website to your digital marketing strategy;

Gives you legitimacy

These days, customers believe and expect that a reputable business should have a website. Having no site creates doubt in your target audience’s mind as to whether you are legitimate or not.

Quite simply, the reason behind this is that most customers assume that a business without a website is either, at best, odd or perhaps even a scam.

It is an effective marketing channel

A website offers a business an automatic online presence. Once you make a site, you introduce clients to your goods and services—it’s a simple link they click on from your email signature or through eye-catching visual campaigns on social media or in a digital ad. Of course, the number of prospective customers your site will attract depends on your marketing efforts to capture people’s attention, such as online advertising, using social media, etc.

It is your online window

A website helps you to showcase your goods or services in much the same way a shop window does for a store or boutique. It serves to entice a visitor to your site and find what they need.  But websites go much further and work much harder than that.

A website makes it possible to find a product or service in a click or two—much easier and faster for a customer to figure out what they need than going into a physical store.

Generates leads

A website helps you generate leads. More than 80% of customers research a product or service online before purchasing it. This means that they visit Google and type the keywords related to the product, such as “Best restaurants in Nairobi”

You can optimize your website in the search engines to boost the chances of particular products or services being served up higher in search engine results pages (S

ERPs) , thus increasing your visibility with prospective consumers. Title, Meta description, and keywords are some of the vital things you should optimize on your website to improve your SEO.

Creates the first impression for your brand

Your website is usually the first impression of your brand. Now when we know how significant your online presence as a business is, it is essential to understand that the mere presence can’t be enough to engage customers and gain credibility.

Yes, in today’s digital world, having a website is essential. But the way you built it and the experience you provide can both push away your customers or engage many new ones. Studies have shown that about 75% of consumers judge the company’s credibility based on its website design and that about 94% of the negative website feedback is due to the design.

 I am convinced, how do I build a website?

Today, most people can create a website irrespective of their level of skills—but there is plenty you need to know about website building before you start! It may seem overwhelming but it can be done!

Sign up for this Digital Marketing Training and learn how to create a website that works for your business!