7 Crucial Digital Marketing Analytics Metrics

If you’re not tracking the most important digital marketing analytics metrics, how do you know if your digital marketing strategies are working or are worth the time and resources? It’s crucial to understand and track the right metrics to ensure that your marketing efforts are effective and keep your business scaling.

Let’s look at the 7 most important digital marketing analytics metrics that you should be tracking;

1. Overall web traffic

Almost every organization measures their overall web traffic as a way to determine their success, and there’s a good reason why: Your website is essentially the face of your brand. The ultimate goal of your digital marketing efforts and individual campaigns is to drive more traffic to your website over time. Tracking your web traffic can provide insights into which campaigns are working the best and when they’re most effective.

2. Sessions and average session duration

While the first digital marketing analytics metric on the list refers to how many people visit your site overall, sessions refers to Google’s visitor count that happens in 30-minute increments. For example, a user who visits once in the morning and once in the evening counts as two unique sessions.

Session duration is also important to track—this metric shows you how much time each visitor spends on your site and gives you insights into how user-friendly the design is.

3. New vs. returning visitors

This two-fold digital marketing analytics metric helps determine the relevance of your web content over time. Returning visitors signifies that you’re likely providing valuable content that keeps bringing people back. Once you start releasing new content regularly, you can measure your new vs. returning visitor count to see how different pieces of content are performing.

New visitors are a good sign that your organic traffic is in a good place while returning visitors show that the content you’re providing is useful to them.

4. Page views and most visited pages

Your total number of page views is a broad digital marketing analytics metric—returning users will trigger a new page view each time they visit. The usefulness of this metric is the ability to see if visitors find value in your entire website or only on certain pages.

If you’re tracking your digital marketing with Google Analytics, you’ll find your most visited pages in the “Behaviors” section, which can show you where most users end up on your website.

5. Exit rates and bounce rates

Your exit rate is a specific metric that can give you meaningful insights about your website design—it shows you exactly where a visitor left after viewing your content. The exit rate shows where your visitors lose interest.

Related to this are bounce rates, which show how many people “bounced away” from your site after visiting a single page. Many marketers use the bounce rate to help find out why people are leaving too quickly.

6. Conversion rates

Conversion rates are one of the digital marketing analytics metrics that you’ll hear everyone talking about. Conversions can refer to anything from a physical sale to a completed download or new subscriber, depending on the campaign’s goal. Marketers typically use this metric to measure the overall effectiveness of a campaign, but it’s important to pay attention to the other metrics on this list too.

Increase your conversion rates by: Strengthening your calls-to-action, Adding testimonials or case studies to your website

7. Impressions

Often confused with reach, impressions are a metric that measures the overall number of people who viewed your advertisements or content. There’s one significant difference between impressions and reach: If an individual views your post or ad more than once, it will count as a new impression each time, but they will only trigger the reach metric once.

Additionally;

Calculating the ROI of your marketing campaigns is crucial in determining whether they were actually successful or not. When you see high conversion numbers, it’s easy to get excited and start celebrating the success of your latest campaign, but it’s important to take into account the other metrics on this list to determine what costs came with those conversions.

Do you want to grow your revenue by tracking the right digital marketing analytics? Sign up for this tailored digital marketing course today!