Digital marketing jobs: 4 Things That Employers Look for When Hiring Digital Marketers

Peter recently called us requesting to speak to a recruiter. He was frustrated that he had been struggling to get digital marketing roles despite believing he met the requirements that employers were looking for.

He wanted to understand what employers often look for when hiring digital marketers for him to position himself as the best candidate. He had not taken up the digital marketing course, so he did not have a high competitive edge in the jobs he was applying for.

The recruiter reviewed his CV and noticed Peter had just listed general marketing skills. He was not specific about digital marketing, which is why his application was overlooked.

Here are five things that employers look for when hiring digital marketers;

1. Understanding of Digital Marketing Strategies

Employers prioritise candidates who understand digital marketing strategies, as this plays a crucial role in executing effective marketing campaigns.

Effectual digital marketing requires creating a good marketing plan that employs accurate channels to reach the target market.

This is why employers often require those who are knowledgeable about digital marketing tools, including but not limited to social media, content marketing, email marketing, SEO and others.

2. Relevant Certification

Your having a relevant digital marketing course certificate shows that you have a strong knowledge and skills base in digital marketing.

Enrolling in digital market training will give you the knowledge needed to ensure that your competence in a specific area of digital advertising is recognised.

His CV did not include the required information about his proficiency levels in online advertising, lowering his chances of being chosen for the job and causing him to miss several opportunities.

So, it’s important to adapt your application letter to meet an employer’s needs and requirements, which increases your chances of being noticed.

3. Commitment To Learning

Digital marketing keeps evolving, and new tools and technologies are introduced, which requires digital marketers to stay up-to-date with the changes to be effective in their roles.

A commitment to learning leads to learning a new skill that helps digital marketers understand the best practices and stand out in a competition.

Professionals who invest in learning demonstrate their commitment to career advancement, making them more valuable.

4. Industry Knowledge

Digital marketing professionals with a broad understanding of industry knowledge build credibility and establish themselves as industry experts, a valuable trait employers look for.

A solid understanding of the industry makes it easy to identify the audience’s behaviour patterns and needs and develop successful marketing campaigns.

Finally

Employers seek digital marketers who can leverage various digital platforms and tools to develop effective marketing strategies. They desire to build the relevant skills to help them be effective in their roles and gain a competitive edge.

For you to remain relevant and stand out in a competitive and evolving digital landscape, consider signing up for digital marketing training today.