Digital Marketing Jobs: The 5 Key Skills You Need to Succeed

So many job seekers seem to be moving towards digital marketing, and most want to know what it takes to succeed in online marketing jobs.

It is the fastest-growing profession in Kenya right now and is likely to take over the job market.

More and more companies are moving online, just like consumers, and therefore, there is a need for individuals who can perfectly undertake digital marketing jobs.

If you are looking to join this fast-growing career, what key skills do you need to succeed as a digital marketer?

1. Data Analysis Skills

One of the important skills an employee needs to develop for digital marketing jobs is data interpretation and analysis. However, many professionals fail in this area.

Let’s take a website with over 100,000 visitors a day. Digital marketing is not about how much traffic you attract online but what you do with that traffic. This is the hardest part of being an online marketer.

It’s about turning your visitors into clients, and in digital marketing, this is very important to build a solid online following for your company.

2. Social media marketing skills

Online marketing revolves around many things, one of which is social media. Facebook, Twitter, Google Plus, Instagram, and similar tools are all tools that digital marketers use to build their brands.

As a perfect marketer, these two factors – social media marketing and paid social media advertisement are very essential for you.

Such skills can be gained from taking a short online digital marketing program.

3. Email marketing

Contrary to popular belief that emails are an outdated method, they are actually the most significant source of traffic for websites.

Email marketing skills are a must if you want to get into online marketing jobs. Its power in digital marketing is often underestimated.

You will find that a company has many email subscribers, but because it doesn’t have an expert in online marketing, it has no idea what potential it has.

4. Search Engine Optimization (SEO)

Want to succeed in online marketing jobs? Learn SEO because no matter how good a writer you are, if your content is not optimised for search engines, you are basically doing nothing.

There are two ways to succeed in SEO: optimising your content through keyword use and paying for clicks through Google AdWords.

The best you can do is learn SEO, which means optimising your content correctly, which translates to a high ranking on Google. The more optimised your content is, the higher your rank and the more traffic you will get to your website.

5. Content marketing

Another important skill for success in digital marketing is content marketing, which is the foundation of digital marketing.

This entails using images and infographics and writing valuable content for your audience.

The most important thing is building a loyal customer base by creating content that meets their needs and knowing they can pop in when they need to learn something new.

When done well, content marketing increases engagement on your site and improves SEO, which translates to increased sales.

In conclusion

Digital marketing is slowly being introduced as a course in universities and colleges. Take advantage of this because it is one of those careers that will be in high demand as the years go by.

Are you interested in venturing into the digital marketing world? Join our upcoming digital marketing short course today.