Marketing Asst. Manager / Manager Job LG Electronics Africa
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Marketing Asst. Manager / Manager Job LG Electronics Africa
Key Responsibilities:
Marketing
- Brand management
- Strategic IMC marketing campaign planning for new product launch
- Marketing media mix optimization
- Creative development and campaign management
- Setting the key performance index and measure the effectiveness of the marketing activities.
- enhancing website traffic and conversion based on understanding the key metrics of digital marketing
- PR Planning and execution
Digital & e-commerce
- Setting e-commerce strategy for segmented targeting and model mix
- Managing e-commerce platform
- Enhance traffic to the website and enhance the conversion through various marketing vehicles.
- Marketing media mix optimization (including Google / Meta / Criteo / Affiliates)
- Setting the key performance index and measure the effectiveness of the marketing activities.
- Data analysis
Qualifications, Experience and Skills:
- Experience: Minimum 5 years experience in similar role.
- Education: Bachelor degree in Marketing or similar educational background / MBA is a plus.
- Language: English
Skills required:
- Excellent PR / communication, presentation, negotiation and persuasion skills
- Highly self-motivated and able to work both independently and within a team environment
- Cultural awareness and comfortable working for global companies with complex reporting structure
- High achiever, flexible, proactive and result oriented (complete tasks as per due date)
- Excellent MS Office skills
- Knowledge in Electronics market
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