Marketing Asst. Manager / Manager Job LG Electronics Africa

Marketing Asst. Manager / Manager Job LG Electronics Africa

Key Responsibilities:

Marketing

  • Brand management
  • Strategic IMC marketing campaign planning for new product launch
  • Marketing media mix optimization
  • Creative development and campaign management
  • Setting the key performance index and measure the effectiveness of the marketing activities.
  • enhancing website traffic and conversion based on understanding the key metrics of digital marketing
  • PR Planning and execution

Digital & e-commerce

  • Setting e-commerce strategy for segmented targeting and model mix
  • Managing e-commerce platform
  • Enhance traffic to the website and enhance the conversion through various marketing vehicles.
  • Marketing media mix optimization (including Google / Meta / Criteo / Affiliates)
  • Setting the key performance index and measure the effectiveness of the marketing activities.
  • Data analysis

Qualifications, Experience and Skills:

  • Experience: Minimum 5 years experience in similar role.
  • Education: Bachelor degree in Marketing or similar educational background / MBA is a plus.
  • Language: English

Skills required:

  • Excellent PR / communication, presentation, negotiation and persuasion skills
  • Highly self-motivated and able to work both independently and within a team environment
  • Cultural awareness and comfortable working for global companies with complex reporting structure
  • High achiever, flexible, proactive and result oriented (complete tasks as per due date)
  • Excellent MS Office skills
  • Knowledge in Electronics market

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