Marketing & Communications Lead Job National Basketball Association (NBA)

Major Responsibilities:

• Lead, inspire and manage a team of marketing, communications and content professionals
• Build the brand through compelling storytelling both on and off the court (players/teams, community leaders, basketball fans, etc.). Capture excitement to identify, educate and engage fans across key markets
• Develop marketing and PR vision and strategy for NBA Kenya in conjunction with local management and key groups in NY (International Marketing, CDS, Social & Digital Media, and Communications)
• Lead planning and prioritization of all marketing and communications efforts for NBA Kenya
• Lead communication of all marketing efforts with a specific focus on data and results-driven reporting back to key partners in the region and NY
• Oversee relationships with creative, marketing and communications agencies including regular strategic and campaign-specific direction
• Oversee regional marketing and PR budget with a focus on delivering additional value
• Work collaboratively with key functional groups including Media Distribution, Global Partnerships, Content, and Events to deliver fully-integrated promotional initiatives
• In collaboration with Johannesburg and NY-based marketing and communications teams, collaborate on the strategy for BAL products
• Pursue strategic brand marketing partner opportunities
• Monitor competitor and marketplace trends
• Leverage existing and build new relationships to identify marketing opportunities to amplify the brand
• Work with the content team and PR team to identify storylines and key messaging moments throughout the season
• Set KPIs in terms of the success of key metrics including brand awareness, fan engagement and the overall number of fans.

Required Skills/Knowledge:

• Multidimensional marketing and PR leader with the ability to conceptualize and oversee the execution of creative campaigns Excellent communication, social and analytical skills
• Highly skilled at building market-based strategies from market entry to market maturity
• A motivational leader of people, who is also able to engage, listen and collaborate with multiple internal departments to deliver cross-team solutions
• Capable of developing integrated marketing and PR strategies but with the ability to deliver tactical elements in tandem
• Deep understanding of digital marketing strategy and content campaign planning
• Self-motivated, dedicated and driven to achieve results
• Deep knowledge and expertise on the African continent Basketball knowledge and/or affinity, a plus

Experience Needed:

• A minimum of 15 years of experience in marketing and PR with a confirmed track record of creating market-based strategies
• At least 10 years of experience with an excellent understanding of direct-to-consumer paid social, marketing analytics and marketing technology platforms
• Prior experience in leading teams and being responsible for a marketing and PR P&L
• A track record of building and growing brand following Experience in developing and delivering data-driven fan/customer engagement strategies, through TV or digital media channels, Experience working with multiple partners and coordinating multiple campaign elements
• A validated track record in developing compelling traditional and digital campaigns
• Experienced in social crisis communications management Experienced at handling the demands of multiple partners
• Proven experience in galvanizing partners towards a common purpose
• A deep understanding of media buying

Educational Background Required:

• Bachelor’s degree University educated with a degree in Marketing, PR, or related discipline required MBA or postgraduate degree, preferred

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How To Apply

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