Social Media Manager Job Accessories Trend

At Accessories Trend, we are passionate about offering high-quality beauty products that fit all budgets. Every day we are committed to making beauty accessible for everyone, regardless of budget- ensuring our clients experience the confidence that comes with looking and feeling their best.

We are looking for a social media guru to join our growing team and help us establish a trusted online presence as the ultimate curator of value-driven, high-quality beauty products. If you are creative, data-driven, and goal-oriented, we want to hear from you!

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Job Description:

What we want you to achieve in this role in the next 12 months:

Objective 1: Increase Social Media Reach and Follower Growth:

• Key Result 1.1: Grow social media follower count by 150,000 cumulatively across all platforms within 12 months.
• Key Result 1.2: Ensure 40% of new followers engage with posts (likes, shares, saves, comments) within the first month of following.

Objective 2: Establish the Brand as a Trusted Curator of Value-Driven Beauty Bundles:

• Key Result 2.1: Boost engagement rate by 30% through innovative social media strategies, interactive content & mutually beneficial partnerships across all social media platforms within 6 months.
• Key Result 2.2: Partner with 3 influencers & micro-influencers per quarter to create authentic and engaging content that drives brand visibility.
• Key Result 2.3: Publish 3-5 creative campaigns per month (product highlights, value bundles, and customer testimonials) to boost audience interaction.

Objective 3: Drive Sales Through High-Performing Campaigns & Strategic Content

• Key Result 3.1 Launch at least four successful product bundle campaigns per quarter with a 15% conversion rate.
• Key Result 3.2 Implement a content calendar with at least 48 high-quality posts & reels per month, optimized for engagement and sales.
• Key Result 3.3 Achieve a minimum 10% increase in website traffic per month from social media referrals.

Objective 4: Boost Brand Awareness with Innovative Strategies

• Key Result 4.1: Develop and implement a 12-month content calendar focused on themes like affordability, product quality, and curated bundles within the first month.
• Key Result 4.2: Increase brand mentions across social platforms by 25% in 6 months through user-generated content and collaborations.
• Key Result 4.3: Use emerging social media tools (e.g., Reels, TikTok, Stories) to create viral posts with at least 30,000 views per week.

Objective 5: Manage Online Reputation and Offer Data-Driven Insights

• Key Result 5.1: Respond to 100% of customer reviews and messages (positive and negative) within 24 hours.
• Key Result 5.2: Develop a crisis communication plan to address potential reputation challenges, ensuring resolution within 48 hours.
• Key Result 5.3: Provide monthly performance reports with actionable insights, improving campaign performance by 10% every quarter.

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How To Apply

Interested candidates should send an email to careers@accessoriestrend.co.ke with the subject line “Social Media Manager Application.” by 28th February 2025.

In your application please include the following otherwise your application will not be taken into consideration:

• A cover letter
• An updated CV

Ensure that both the cover letter & CV highlight:

• Comparable accomplishments based on the job description
• The process you followed to achieve these accomplishments

 Additionally:

• Limit your cover letter to one page
• Attach your CV
• Include your expected pay and start date

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