Retail Lubricants Category Manager Job Vivo Energy

Job Purpose:

• To drive growth and profitability objectives for this category.
• To drive the implementation and execution of Retail Lubricants initiatives on the forecourts and lead delivery of the lubricants category plans.
• Address all the day-to-day issues on Lubricants and Sales Team.
• Ensure profitability increase of the Lubricants category for Vivo Energy Kenya

Responsibilities

• Manage the implementation of Lubes activities in the Retail network. Address all the day-to-day issues and ensure profitability of lubes business.
• Monthly retail Lubes evaluation Performance through analysis & review of product mix performance
• Lead the implementation of Lubricants initiatives in Retail and ensure continued success through smart monitoring of performance, and value addition to overall RCVP. Roll-out and implement the revised lube bay offer and ensure that is consistently applied across the network.
• Support and assist in the development of OU lubes category plan, and ensure these plans are effectively implemented across the network.
• Monitor Lubes performance within retail, including pricing and competitor behaviour, and analyze results with the Marketing Implementer.
• Provide coaching / trainings / motivation of Retailers and site staff on Lubricants
• Compile and present Lubricants performance data and results analysis.
• Drive sell-out growth initiatives for lubricants at sites by creating programs to motivate site staff to focus on lubes growth and premiumization.
• Implement/Execute a robust Availability, Visibility & Active selling (AVA) initiatives for Lubes at retail sites.
• Availability – Making sure stocks availability KPI is met.
• Visibility – Ensure Proper merchandising of MDUs at the forecourt adhering to planogram standards
• Active Selling – Active selling of lubes at sites to grow sell-out through OS/LSS Programs
• Support Execution of Lubricants marketing initiatives at sites.
• Ensure HSSE compliance in the Lubricants business.
• In charge of Verifying accuracy of Monthly Retail Lubes Forecasting with Lubes operations manager

Requirements

• A degree in Sales & Marketing
• Minimum of 3 years’ experience in category management with an understanding of category management process would be an advantage
• Strong background in merchandising, purchasing, financial analysis and stock control
• Previous experience in retail operations is desirable
• Previous sales/commercial experience is desirable
• Demonstrates the ability to select, analyze and integrate consumer/shopper, customer and category information to deliver business solutions
• Only shortlisted candidates will be contacted

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