Marketing & Business Development officer -Mombasa Job ProCare Medical Center

Job Summary

The overall purpose of this job is to develop and oversee execution of the Hospital’s business development, revenue generating initiatives, marketing and CSR outreach strategies in order to build brand awareness and generate business leads for the Hospital’s services in line with the Hospital’s strategic objectives

Key Responsibilities

• Oversee strategic approaches and priorities for market initiatives based on comprehensive analysis of market conditions, relevant technologies, and best practices to drive progress of the Hospital.
• Provide strategic oversight and tactical guidance on marketing initiatives that will help the Hospital market its products and services.
• Managing engagements on digital and social media platforms to drive revenue growth
• Field Marketing and partnerships with different organizations to drive revenue growth
• Ensure consistent revenue growth through different marketing initiatives for different departments within the hospital
• Review details of the Hospital’s marketing plans, programs or campaigns in the context of understanding the larger business picture.
• Research, analyse, and compile information on target markets to improve organizational understanding of the markets.
• Provide strategic and tactical guidance on marketing initiatives that will help the Hospital market its products and services.
• Coordinate and ensure that all Hospital events are organized effectively;
• Any other responsibilities that may be assigned to the job holder by the supervisor from time to time.

Core Competencies

• Proven track record in conceptualizing and implementing marketing and communication strategies
• Ability to establish clear metrics for marketing initiatives’ effectiveness
• Knowledge of Digital/Online/Social Media strategy, audience management and analytics
• Must be a self-starter and highly organized.

Education & Experience

• Atleast a Diploma in Business Administration, Strategy, Marketing Management,Digital Marketing, Social Media Management or any other related field from a recognized institution.
• Minimum of 3 years’ experience in Sales or marketing

How To Apply

If your background, experience and competence match the above specifications, please send your application (Cover letter indicating expected salary & CV/Resume) to hr@procare.ke

Email: hr@procare.ke

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