Marketing & Sales Job City Eye Hospital

We are looking for a high energy Marketing & Sales Supervisor to drive patient growth, corporate and insurance revenue, and optical-shop sales across our branches. Every campaign you run helps restore vision by funding cataract surgeries and community eye camps.

Core Responsibilities

  • Strategic Planning – Design and Implement integrated marketing strategies (digital, corporate, referral and outreach) that meet set KPIs, stay within budget, and align with hospital growth goals.
  • Corporate Business Development – Build and strengthen partnerships with insurers and corporate clients; negotiate packages and agreements that increase covered-patient visit and drive steady revenue growth.
  • Referral Network Growth – Expand the hospital’s referral base by planning and delivering CME events, conducting regular doctor/facility visits, and establishing strong, ongoing engagement with referral partners.
  • Optical-Shop Promotion – Develop seasonal promotions, targeted campaigns (digital and in-clinic) to grow foot traffic, boost conversion rates, and increase sales.
  • Digital Leadership –  Lead digital performance across all platforms through designing data-driven campaigns, tracking engagement in a bid to maximize ROI and patient acquisition.
  • Team Coaching – Supervise and mentor the marketing team by setting SMART goals, conducting weekly check-ins, providing regular feedback, and leading quarterly performance reviews to ensure accountability and professional growth.
  • Compliance & Sensitivity – Safeguard brand integrity by ensuring that all marketing initiatives comply with Kenya Medical Practitioners  & Dentists Board guidelines, the Data Protection Act 2019, and uphold patient dignity and ethical  advertising standards.
  • Reporting – Deliver clear performance insights through a monthly marketing dashboard for a management and detailed quarterly ROI reports for the Board, highlighting achievements, gaps, and recommendations for improvement.

Qualifications

Educational & Technical Expertise

  • Bachelor’s degree in Sales and Marketing, or a related field is required.
  • 3-4 years in marketing, sales, or business development with at least  2 years in a supervisory level.
  • Experience in healthcare or insurance is a strong advantage.
  • Hands-on with Google Analytics, Meta Ads Manager, Canva/Adobe basics, and other relevant CRM tools.

Desirable Competencies and Culture Fit

  •  Data driven decision-maker, persuasive communicator, stakeholder management, and creative problem-solving.
  • Ethical and transparent individual who embodies: Faith- Inspired Service, Respect for People, and Excellence in execution.

How to Apply

Email: careers@cityeyehospital.or.ke by 17:00 EAT on 12th September 2025 with:

  • Subject: Marketing & Sales Supervisor – [Your Name]
  • CV (PDF)
  • One-page cover letter describing your biggest marketing win and the KPIs you achieved.
  • (Optional but encouraged) A one-page creative sample (e.g. campaign idea or case study) showing how you would market a new service, insurance package, or optical promotion at City Eye Hospital.

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