Marketing Manger Job Fadhili International Schools

Key Attributes

Strategic Visionary

• A forward-thinking individual who can develop and implement innovative marketing strategies that elevate the school’s brand and drive student enrollment on a global scale.

Digital Marketing Expertise

• The candidate should be proficient in modern marketing techniques, particularly in managing digital platforms, social media, SEO, and data analytics to engage audiences and optimize marketing performance.

Excellent Communication Skills

• A strong communicator with the ability to craft compelling narratives and communicate the school’s unique value proposition to parents, students, and stakeholders from different cultural backgrounds.

Creative Storyteller

• Someone who can develop original content, create engaging campaigns, and find unique ways to tell the school’s story in a way that resonates with prospective students and families.

Collaborative Team Player

• The ideal candidate will work closely with the admissions team, faculty, and external partners, fostering a collaborative environment to align marketing efforts with the school’s goals.

Analytical and Data-Driven

• A marketing professional who is comfortable analyzing market trends, competitor activity, and campaign performance to continually refine strategies and drive measurable outcomes.

Strong Leadership

• A leader who can inspire and manage a team of marketing professionals, designers, and external vendors while fostering a culture of creativity, accountability, and excellence.

Culturally Sensitive and Globally Minded

• With a diverse international student body, the candidate should demonstrate cultural awareness and an ability to communicate effectively with families from various backgrounds.

Experience in Education Marketing

• Ideally, the candidate should have prior experience in education or a similar sector, with a strong understanding of the unique challenges and opportunities within international schools.

Adaptable and Resourceful

• A flexible individual who can thrive in a fast-paced environment, is open to change, and can quickly adapt marketing strategies to align with shifting priorities and global trends.

Requirements

Develop and Implement Marketing Strategies

• Create comprehensive marketing plans that promote the school’s mission, values, and programs to prospective students and their families, both locally and internationally.

Brand Management

• Ensure consistent messaging and branding across all channels, maintaining the school’s reputation as a premier institution.

Digital Marketing and Social Media

• Manage the school’s online presence, including the website, social media platforms, and digital advertising campaigns to enhance visibility and engagement.

Content Creation and Management

• Oversee the development of promotional materials such as brochures, videos, newsletters, and blog posts that highlight the school’s achievements, programs, and community events.

Event Coordination

• Plan and execute marketing events like open houses, school fairs, and virtual tours to attract potential students and their families.

Market Research and Analysis

• Conduct research to understand the competitive landscape, emerging trends in education, and the needs of target demographics. Use this information to adjust marketing strategies.

Admissions Support

• Collaborate with the admissions team to align marketing efforts with enrollment goals, ensuring that campaigns target the right audience and boost student enrollment.

Partnerships and Outreach

• Build relationships with external partners, such as educational consultants, embassies, and expatriate communities, to increase the school’s reach and visibility.

Budget Management

• Manage the marketing budget efficiently, ensuring cost-effective campaigns that deliver measurable results.

Performance Tracking

• Use analytics tools to monitor the effectiveness of marketing campaigns and adjust strategies based on data-driven insights.

Public Relations

• Handle media relations, press releases, and crisis communications to maintain the school’s public image.

Alumni Relations

• Collaborate with the alumni team to engage former students as brand ambassadors, showcasing their success as a testament to the school’s impact.

How to Apply

Click here to apply