Social Media & Online Marketing Manager Job Generations TechZone

Communication Jobs.Generations TechZone Jobs

Company: Generations TechZone Ltd

Reports To: Managing Director

Gross Salary: KSH 40K – 60K

Job Purpose

To lead and grow TechZone’s online presence and sales through strategic social media management, digital marketing, and content direction. The role involves managing a creative team, developing campaigns that drive engagement and conversions, and maintaining a strong, modern brand image across all digital platforms.

Key Responsibilities

Digital Strategy & Campaigns

• Develop and implement a comprehensive online marketing strategy that drives awareness, engagement, and sales.
• Plan and execute paid advertising campaigns (Meta, TikTok, Google, YouTube) with clear ROI tracking.
• Align all digital campaigns with store promotions, new product launches, and company objectives.

Social Media Management

• Oversee daily operations of all TechZone social pages — Instagram, Facebook, TikTok, YouTube
• Approve and schedule content calendars, captions, and campaign visuals.
• Manage customer engagement, inquiries, and brand interactions across platforms.
• Maintain brand voice, consistency, and visual standards.

Team Management

• Supervise a team of content creators, photographers, and graphic designers.
• Assign weekly tasks and campaign goals, ensuring timely and high-quality content delivery.
• Review and approve content before posting; guide the creative process and ensure brand alignment.

Online Sales & Partnerships

• Coordinate with the sales and retail teams to drive online leads and conversions.
• Build partnerships with influencers, content creators, and micro-marketers for brand amplification.
• Support TechZone’s e-commerce, WhatsApp Business, and online order systems.

Analytics & Reporting

• Monitor page insights, ad performance, and campaign metrics weekly.
• Prepare monthly reports summarizing engagement, reach, and ROI.
• Recommend improvements and new trends to enhance performance.

Qualifications & Experience

• Minimum 3 years’ proven experience managing social media or digital marketing for a retail, electronics, or FMCG brand.
• Strong leadership skills with experience managing creative teams.
• Proficiency in Meta Business Suite, TikTok Ads Manager, Google Ads, and social analytics tools.
• Excellent communication, creativity, and project management skills.
• Understanding of the smartphone/electronics market is a strong advantage.

Portfolio Requirement

• Applicants must submit a portfolio showcasing:
• Pages or brands they have managed.
• Sample campaigns, posts, or ad results (screenshots or links).
• Examples of content direction or influencer collaborations.

Key Performance Indicators (KPIs)

• Monthly follower and engagement growth across all platforms.
• Increase in social-driven leads and online/in-store conversions.
• Quality and consistency of content produced by the team.
• Campaign performance and ROI on paid ads.
• Brand visibility and influencer partnerships developed.

Working Hours & Expectations

• Monday–Saturday (flexible for events, shoots, and campaigns).
• Must be mobile for activations and store visits.
• Weekly submission of content calendar and performance report.

How to Apply

Gross Salary: KSH 40K – 60K

If you are up to the challenge and possess the necessary qualifications and experience, please send your CV and Portfolio only quoting the job title on the email subject (Social Media & Online Marketing Manager) HERE before 20th November 2025

NB: Only shortlisted candidates will be contacted. If you do not receive any communication from us within two weeks of your application, kindly consider your application unsuccessful. We appreciate your interest and thank you for applying