Digital Marketing Officer Job Tweggo Networks

Communication Jobs. Tweggo Networks Jobs

Company: Tweggo Networks Limited
Job Level: Entry

Role Summary

The Digital Marketing Officer will be responsible for building, managing, and growing Tweggo’s digital presence across platforms to drive:

• Vehicle owner onboarding
• Renter acquisition
• Brand awareness
• Community trust
• Investor visibility

This role is performance-driven and growth-focused, not just content posting.

Key Responsibilities

Social Media Strategy & Planning

• Develop and execute Tweggo’s social media strategy aligned with growth targets
• Create monthly content calendars
• Define platform-specific goals (e.g., acquisition, engagement, credibility)
• Conduct competitor analysis (e.g., mobility startups, car rental platforms)

Content Creation & Management

• Create engaging posts (graphics, carousels, reels, short videos)
• Write compelling captions and call-to-action copy
• Develop educational content explaining how Tweggo works
• Showcase host success stories and renter experiences
• Create viral growth-oriented content
• Writing weekly blogs
• Writing periodic newsletters

Platforms may include:

• Instagram
• Facebook
• TikTok
• LinkedIn
• X

Community Management

• Respond to comments and DMs within 1–3 hours
• Manage inquiries about car listings and bookings
• Handle complaints professionally
• Engage with automotive and startup communities
• Monitor brand sentiment

Growth & Performance Marketing Support

• Assist in paid campaign execution
• Support lead generation campaigns
• Track conversion metrics from social traffic
• Support referral program promotion

Analytics & Reporting

Track:

• Engagement rate
• Follower growth
• Click-through rates
• Leads generated
• Host signups
• Prepare weekly performance reports
• Recommend data-driven improvements

Brand Positioning

• Maintain consistent brand voice
• Build Tweggo as:
  • Safe
  • Innovative
  • Profitable for car owners
  • Convenient for renters

KPIs (Performance Indicators)

• Monthly follower growth %
• Cost per lead (from social)
• Number of car owners acquired via social
• Engagement rate benchmarks
• Conversion from social traffic

Qualifications

Education

• Bachelor’s Degree in Marketing, Communications, Business, or related field

Experience

• Minimum of 1 year of experience in social media management
• Experience managing startup or tech brand accounts preferred
• Experience in mobility, automotive, fintech, or marketplace platforms is a plus

Skills

• Strong copywriting skills
• Basic graphic design (Canva or Adobe Suite)
• Short-form video editing skills
• Paid ads understanding
• Data-driven mindset
• Customer service skills
• Growth marketing mindset

Personal Attributes

• Creative and trend-aware
• Fast executor
• Analytical thinker
• Startup mentality (comfortable with fast pace)
• Problem solver
• Results-oriented

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How to Apply

Interested candidates are to send their application letter and CV HERE