“I Love To Enjoy What I Have Worked For.” 3 Money Tips From Gina- Din Kariuki

The founder and the chairperson of Gina Din Corporate Communications (GDCC), Gina Din Kariuki once told How We Made it In Africa how she made her own pocket money when she was just 15 years old.

“My parents owned a hotel in Nanyuki and I needed to make pocket money. So, I started a disco night in the hotel.”

She adds that, “I would have a disco night twice a week and I would charge an entry fee,” reads an extract.

Being end month, here are some few money tips from the PR Guru.

1. Never let the “I don’t have money” stop you from following your dreams.
In an interview with Capital FM, she shares that, “All human beings are made with a DNA to create. Whether we have money or not.”

She adds that when she started Gina Din Corporate Communications in 1997 she had no idea of how big the company would become.

“I started with five employees and my clients would be around two to three or even zero, for many months. But I did not give up. At some point I felt like I had made a wrong choice to leave my formal employment.”

2. It’s okay to spend what you’ve worked so hard for.
Invest, save….but it’s also okay to spend a little.

“I am one of those people who really enjoys the fruits of my labour. I love doing work that matters, but I love to enjoy what I have worked for. “

She says she enjoys travelling to new places with her family. “I love to spend an evening with friends. I am not a workaholic. I think I used to be but I am not anymore.”

She adds that she came to a point where she realized that if you have a passion for what you are doing you don’t need to spend the whole time doing it.

“I love what I do. And money will follow that passion.”

3. Don’t be afraid to take some risks
When she left her job as head of corporate affairs at Barclays Bank Kenya to start a public relations firm, she says most of her friends thought she was committing a “career suicide.”

“My friends said I was mad,” she once told Business Post. At Barclays she had a good salary, allowances, expense account, chauffeured car and the respect of having a senior level management job.

But in an interview with Larry Madowo for the Money Matters segment, she talks of how it was when she left her top job.

“I didn’t have a guaranteed salary every month. It took guts (quitting her job to follow her dreams) but it’s something I would do again.”

She adds that, “Starting out on your own is not for the faint hearted. You got to have the courage to do it.”

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