EABL Jobs Shopper Planner

Shopper Planner Job Responsibilities 

• Transforming consumer and shoppers’ relationships with our category through the creation and implementation of compelling shopper based growth driversShopper Planning in KBL will develop the understanding, insights and implications enabling Shopper Marketing to create growth drivers that deliver category growth and Diageo share disproportionately by changing shopper/consumers’ attitudes and behaviour.
• A best practice Learning Plan is in place for every growth driver within the Shopper Planner’s remit including concept testing to maximize effectiveness at the point of purchase (Create only), measuring the impact of the activity on consumer/shopper behaviour and identifying opportunties for improvement with the customers within their remit.
• Driving a culture of Customer Collaboration based on a deep understanding of our shared consumers and shoppers
• The Shopper Planner is responsible for developing the shopper/consumer content delivered at collaboration events for the customer(s) within their remit and leads the shopper/consumer sessions.
• The Shopper Planner is customer facing and an indispensible business partner to the Customer Marketers and KAMs/TMRs assigned to the customer (s) within their remit.
• Inspiring leaders and stakeholders
• Shopper Planning is the voice of the shopper/consumer in the on-trade.
• We will challenge thinking internally with our stakeholders and externally with our agencies and achieve breathrough results by working with and through other people.
• Building Talent and Teams
• Customer Marketing and Sales leadership see Shopper Planning as an indispensible partner
• Shopper Planning operates as a high performing team charactised by a culture of:
• Bias for action; understanding and insight only create value through implementation Create
• Channel Development
• Understand the category dynamics and the shopping missions in the channel and recommend the corrective actions to capture growth opportunities and adapt our plan.
• Watch and Beat the competition
• Own and carry out customer data analysis e.g. Nielsen, Salesforce+, customer data and ex-factory data, for the channel. Translate shopper- and consumer trends into tangible in store propositions.
• Commercial Planning & Joined Up Business Planning
• Lead JUBP and Commercial Planning process set-up & roll-out. Ensure that all plans and projected agreed on during JUBP are realized. Provide all the right input to deliver great JUBP and work closely with CP&A team to set up the right plans, covering JVC process/strategy and M&E process.
• Decision maker for:

1. Allocation and deployment of shopper planning resource and investment
2. Organisation Effectiveness & Business Processes
3. Measurement: share versus competition, category growth, NSV, GM, OP, Cash, Brand health, Distribution, Visibility, Promotion.

Qualifications for the Shopper Planner Job

• University graduate with a minimum 5-7 years experience.
• Experience with all types of qualitative and quantitative research techniques ideally including shopper/retailer environment research.
• Experience in similar roles within Consumer Packaged Goods ideal.
• Experience managing research agencies is essential.
• Some commercial experience/exposure is highly desirable.
• Strong communication skills are a must.
• Confidence to:
• challenge existing thinking
• be in customer-facing situations (as part of a multifunctional team)
• Able to create alignment within cross-functional teams.
• Thrives in a fast-paced, constantly changing environment

How to Apply

Apply here for the Shopper Planner Jobs