Digital Marketing Lead Job in Nairobi

Our client is established business in the market. They seek to hire a Digital Marketing Officer Reporting to the Chief Marketing Officer/Executive Director the role holder will oversee and be accountable for the digital strategy, digital business, digital learning and collaboration as well as digital marketing.

Location: Nairobi

Salary: Competitive

Responsibilities

• Develop digital marketing campaign strategies and activity plans for online products through digital channels
• Monitor overhead and capital expenses to ensure achievement of cost efficiency
• Prepare digital marketing budget and measure ROI and KPIs of digital marketing initiatives
• Manage and improve online content, considering SEO and google analytics
• Contribute to overall profitability of Mayfair Insurance by monitoring all areas of expenditure and reporting on performance against variations for all digital projects
• Work with the Business Development and Marketing team to ensure that products taken to market meet sponsor and end consumer requirements.
• Partner with Business Development and Marketing team to identify themes and trends, ensuring consistency of voice and visual identity
• Work closely with Business Development and Marketing teams to devise, develop and deliver appropriate technologies to optimize the business practices.
• Ensure that any new digital innovations comply with various industry standards including Information Security, Data protection.
• Contribute to improvements on project management processes and systems
• Encourage Knowledge transfer and lessons learnt activities within the Marketing team and key stakeholders.
• Assist in project reviews, approvals
• Manage the implementation, tracking and measurement of digital marketing campaigns, on time and within budget
• Manage agency campaign implementation and performance against agreed campaign targets
• Manage campaign activity with the digital marketing team including website and mobile app updates, email marketing and social media activity to deliver campaign objectives
• Effectively manage generated leads from all areas of the campaign activity
• Apply lessons learnt from the pre and post campaign analysis to continuously improve lead generation for the business.
• Contributing to the provision of high quality digital support services
• Liaise with the Marketing team to create and optimize online portals
• Keep abreast of current trends in digital marketing and related legislation and regulations
• Managing financial and other resources and risks effectively as per the digital strategy

 Qualifications

• A relevant bachelor’s degree
• A recognized professional qualification in project management and/or digital marketing
• Minimum 3 – 4 Years’ experience in digital marketing
• Knowledge of website analytics tools ( eg google analytics)
• Knowledge in project management standards and discipline
• Excellent Organizational and planning skills with an ability to multitask in a busy environment
• Excellent judgment and creative problem solving skills
• Ability to use minimum resources to get maximum outputs
• Data collection, data utilization, data validation
• Research methodologies
• Ability to manage digital projects
• Advertising, digital knowledge and experience

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