Why Your Digital Marketing Strategy Isn’t Working

Is your digital marketing strategy yielding results?

You thought you took all the right steps to put your small business on the path to success. You hired a marketing specialist. You created social media profiles for your business. You always try out the latest marketing trends. And you are spending more money than you can afford on digital marketing initiatives. So why is it that your digital marketing isn’t working?

If you are frustrated with the results of your current digital marketing, we will discuss potential reasons why your strategy isn’t yielding results.

Keep Reading;

Lack of clear goals

Shooting without an aim — that’s what strategies without clear goals are like. If you want your marketing strategies to succeed, you need to know at the onset what you want to achieve from them.

Goals are more specific. Let’s understand this with an example.

Statement 1: I want to increase my revenue.

Statement 2: I want to boost my revenue 3x in 2 years.

Statement 2 is specific, realistic, and time-bound.

Not knowing your target audience well

For your marketing strategies and campaigns to resonate with your targeted audience, you need to know their preferences. From how they lead their lives to the values that are important to them, you need to know it all. It’s a prerequisite to boosting your customer experience and satisfaction.

Using the wrong marketing channels

A big part of knowing your target audience is also analyzing their online behavior. Which social media channel are they most active on? When? These are some of the questions that you need to find answers to.

For instance, if your audience is mostly professionals or business owners they are likely to be active on LinkedIn, Twitter, and Facebook.

Unfocused messaging

Your strategy needs to appeal to the sensibilities of your audience. A good marketing campaign can address their pain points and win their confidence. If your message is not focused and targeted toward your audience, your campaign is going to fall flat.

Blindly copying other brands

It’s good to take inspiration from other successful marketing campaigns that are carried out by various marketing experts. But blindly copying them can do more harm than good.

Big brands have a huge budget and big teams to execute fancy projects. Without the same, you may not be able to create a similar campaign and get similar results.

Not testing and optimizing social media campaigns

Your job doesn’t end when a social media marketing campaign goes live. That’s only half the job done. Once it has gone live, you need to gauge the reaction of your target audience. Listen in on their online conversations and try to gauge the overall sentiment.

Not getting the kind of response you expected? No problem, identify the issues and find gaps to fill in. 

Summing up

If your marketing strategy isn’t getting the kind of response you were expecting, it’s time to assess your approach.  Start by signing up for this Tailor-made Digital Marketing course and get to understand the fundamentals of digital marketing and how to implement it in your work and business.