7 Ways to Generate Leads with Email Marketing

Without a consistent flow of customers, your business cannot survive. That’s why it’s important to employ effective lead generation techniques to boost your customer base and increase sales.

Even with all of the new marketing technologies and tactics available, email lead generation has proven to be the most effective for getting new clients.

But first, to make sure we’re all on the same page, let’s take a look at exactly what email marketing lead generation is.

What is email marketing lead generation?

Email lead generation is the process of collecting customer leads through an email opt-in form. The opt-in form gathers potential customers’ information, such as name and email address. That information is stored in an email marketing database.

Email marketing can generate leads and nurture relationships with potential customers by sending them content that will eventually convert them into paying customers.

Now that you understand the concept, let’s take a look at the different ways you can attract new leads through email marketing;

1. Identify your target audience.

The first step in getting leads for your email marketing campaign is to identify your target audience. Your target audience is made up of your ideal client. This also means that you will have to develop a buyer persona to help you better understand their pain points.

2. Design clean and concise emails

When it comes to lead generation, the design of your email is extremely important. It’s important to have clean and concise emails, and they should not be overly long. A lot of excess in the design of the templates can distract from your message.

3. Learn to grab attention with subject lines

It’s important to get creative with ways to inspire curiosity or urgency to click. Use elements like bold, italic font, and emojis to capture the attention of your audience and draw their gaze to the most important part of your email – the subject line.

This tactic can make a massive difference to the success of your email campaign by increasing your email open rates, and ultimately your customer conversion rates.

4. Always include a strong call-to-action (CTA)

Every email should have one clear and compelling CTA that is easy for readers to act on. To incorporate a strong CTA in your emails, use creative language that will attract your readers’ attention and encourage them to follow through.

The most effective CTAs are those that incorporate an element of urgency, excitement or mystery. They are hard to ignore and spur readers into action, helping you to improve your conversions.

For example; “Few Slots Left!” or “Try For Free”

5. Leverage social media

There are 3.196 billion active social media users in the world as per recent surveys. Use social media to get email leads by promoting your offer or running some paid posts.

This strategy is especially profitable,as it will help you not only generate email leads, but also gain followers on social media.

6. Keep subscribers engaged with valuable content.

Once your prospect has signed up to receive emails from you, they are officially a lead, but this is only the beginning of their customer journey with you. To accomplish valuable content, all you have to do is find your audience’s major pain points and create intent-based content around them.

For instance, if your audience’s biggest challenge is building a profitable online business, you might create high-quality content that answers the question of “How to build a successful site starting from scratch” and then break it into sections and send it out in a series of emails.

7. Be timely

When is the best time to reach out to a lead?  After they subscribe?  After they attend your webinar?

Timeliness is a key factor in successful email marketing. It’s important to connect with a lead when your product is already top of mind for them.

You can use marketing automation software to set up automated emails that are triggered to send based on certain behaviors.

For example, you may send an automated email to customers who attended your webinar and include follow-up information about your product or services.

What next?

Now that you know what email leads are and why you need them, you should invest in a good email marketing platform to help you collect and store those email leads.

If you need more help generating leads for your marketing campaigns, sign up for this Certificate in Digital Marketing course today and learn new strategies on getting customers fast and increasing your ROI’S(return on investment). Book your slot today!