Job Description

Reporting to the Director – Digifarm the Product Manager will be responsible for identifying potential products and services, conducting market research; generating product requirements; determining specifications, partnerships, pricing, and go-to-market planning for Digifarm’s financial products and services. 

Key Responsibilities

Insights, Research, and Analysis

• Determine Digifarm’s customers’ needs and desires by specifying the research needed to obtain market information.
• Articulate market requirements, consumer trends, and opportunities for Digifarm’s financial products and services 
• Identify opportunities for Digifarm’s financial products and services innovation and enhancements
• Assesses market competition by comparing the company’s product to competitors’ products within the payments and financial services industry.

Product Planning and Management

• Recommend the nature and scope of present and future Digifarm financial products and services by reviewing product specifications and requirements; and appraising new product ideas and/or product changes.
• Bring new Digifarm financial products to market by analyzing proposed product requirements and product development programs.
• Define the long-term strategy of Digifarm’s financial products and create a product roadmap.
• Prepare Digifarm’s financial products and services documents including Market Requirement documents and product use cases to drive product activity.
• Develop pricing strategies and product policies.
• Provide technical & thought leadership throughout various stages of the solution lifecycle – planning, design, specification, implementation, and launch.
• Create user cases and detailed product roadmap documents to articulate desired features and functionalities to Developers and Designers.
• Build relationships with, onboard, and manage partnerships required for the execution of the products.

Customer and End-User Support

• Manage Digifarm’s financial products-related support, feedback, and inquiries from users.
• Co-ordinate market research to track customer and end-user feedback.
• Use market feedback to inform Digifarm’s financial product refinements and ongoing development.
• Build awareness and understanding of the products across the company.

Post Launch governance 

• Track and analyze metrics compared to industry benchmarks, publish reports on product performance, trends, and risks/opportunities for both short and long term.
• Support teams that track and manage business case metrics and financial planning models ensuring that product delivery stays on track and budget.
• Monitor the impact of product features on key metrics.

Key performance indicators

• Successful development and rollout of Digifarm’s financial products in a timely and efficient manner.
• Partnership development, onboarding, and management for Digifarm’s financial products.
• Roadmap planning, prioritization, and commercial delivery of all Digifarm financial products. 
• Growth and retention of Digifarm’s Customers.
• Defined Scorecards, controls, and fully documented processes for each of Digifarm’s financial products.

Core competencies, knowledge, and experience

• Understanding of Payment and Credit Services processes and interdependencies. Relevant experience working in digital financial products, retail banking, payments, e/m-commerce, online and mobile platforms.
• Related experience in digital financial products conceptualization, solution design/architecture, and development, preferably in financial services or the bankcard industry.
• In-depth knowledge of the financial services business coupled with the ability to translate customers’ needs into scalable product designs.
• Proven track record in working collaboratively across functional areas to drive results – can interact effectively with representatives from technology, finance, sales, marketing, etc.
• Ability to identify and drive forward new opportunities into a business or product.
• Strong knowledge of industry best practices and competitive landscape.
• Expertise in applying product development concepts and practices across the product development life cycle.
• Team player and structured thinker, with excellent verbal and written communication skills, including the ability to create compelling presentations.
• Thorough understanding of financial modeling and forecasting. 

Qualifications

• Bachelor’s Degree in Business Management, Computer Science, Engineering, or a related field.
• 6-8 years post-graduation work experience of which 3 years must be in product management, sales, product development, or business development within the financial services industry (preference for digital financial services, fintech, or agri-fintech).