Watu Credit Limited Brand Project Manager Job
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Watu Credit Limited Brand Project Manager Job
Brand Project Manager Job, Current Communication Jobs In Kenya,
Responsibilities
- Conduct market research to identify trends, customer preferences, and opportunities for Watu Africa’s brand and communication efforts.
- Use data-driven insights to evaluate the success of marketing projects and campaigns. Provide regular reports on key performance indicators and adjust strategies as necessary.
- Manage marketing project budgets effectively, ensuring that resources are allocated efficiently.
- Assist in organizing and promoting events, both online and offline, to enhance brand visibility and engagement.
- Plan, execute, and oversee marketing projects, campaigns, and initiatives, ensuring they are delivered on time and within budget.
- Assist in organizing and promoting events, both online and offline, to enhance brand visibility and engagement.
- Work closely with the respective stakeholders to develop marketing strategies that align with Watu’s brand objectives.
- Collaborate with the creative and content teams to develop engaging and on-brand marketing content, including graphics, videos, and written materials.
- Implement digital marketing strategies, including SEO, SEM, email marketing, and social media campaigns, to increase brand awareness and reach target audiences.
- Maintain brand consistency and ensure all marketing materials and communications adhere to brand guidelines.
- Stakeholder Collaboration: Collaborate with other departments to gather insights, align strategies, and support cross-functional projects
Qualifications
- Bachelor’s degree from an accredited institution in Marketing, Business, Communications, or a related field.
- At least 8 years experience in marketing, project management, or a related role.
- Proficiency with marketing software and tools (e.g., Google Analytics, social media management platforms, email marketing software).
- Strong understanding of digital marketing channels & tools and copy writing skills.
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Proficiency in data analysis and reporating.
- Ability to manage multiple projects simultaneously.
- Strong organizational skills and attention to detail.
- Ability to work both independently and as part of a team.
- Knowledge of the African market and cultural sensitivities is a plus.
How To Apply
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