Strategic Associate – Competitive Analysis & Business Plans, Current Sales & Marketing Jobs In Kenya,

About the role

BURN is looking for a Strategic Associate in competitive Analysis and business plans who will play a pivotal role in gathering, analyzing, and disseminating intelligence on our competitors to drive informed decision-making and maintain our competitive edge in the clean cooking industry.

The individual will work closely with cross-functional teams to provide insights and recommendations that will guide our product development, marketing, and business strategies.

Duties and Responsibilities

Competitor Analysis:

• Research and track our competitors’ activities, strategies, and product offerings globally across the cookstove industry and any other related industry.
• Identify and monitor emerging competitors, potential threats, and opportunities in the market.
• Analyze competitor strengths, weaknesses, opportunities, and threats (SWOT analysis).

Market Research:

• Stay up to date with market trends, consumer preferences, and regulatory changes that could impact BURN’s competitive position.
• Work with the MR team to gather data on pricing.

Data Collection, analysis, and Insights generation:

• Collect, organize, and maintain a database of competitor information, including financial data, product specifications, and market share.
• Analyze data to provide insights into competitor performance, market positioning, and potential areas for growth.
• Generate insights that can be used for decision-making and to create strategic plans.

Reporting and Communication:

• Prepare regular reports and presentations for senior management and cross-functional teams, highlighting key competitor insights and recommendations.
• Collaborate with internal stakeholders to ensure that competitive intelligence is integrated into strategic planning.

Competitive Strategy:

• Work closely with the strategy and product development teams to develop strategies that capitalize on competitive weaknesses and opportunities.
• Provide input on pricing, product features, and marketing tactics based on competitor insights.
• Support in strategy execution.

Ethical Standards:

• Adhere to ethical standards in gathering and using competitor intelligence, ensuring compliance with legal and industry regulations.

Benchmarking:

• Comparing our products and offerings against the competition and recommending areas of improvement.

Skills and Experience

• Bachelor’s degree in business, Marketing, or a related field; advanced degree preferred.
• Proven experience in competitor intelligence, or strategic analysis, with a minimum of 5 years in a relevant role.
• Strong analytical skills and the ability to interpret data to generate actionable insights.
• Excellent communication and presentation skills, with the ability to convey complex information clearly and concisely.
• Knowledge of the clean cooking space/ industry is a plus.
• Proficiency in data analysis tools and software.
• Ethical and responsible conduct in handling sensitive competitive information

How To Apply

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