Kenya Airways Brand & Partnerships Executive Job

Brand & Partnerships Executive Job, Current Communication Jobs In Kenya,

Brief Description        

This role is responsible for designing and maintaining the corporate brand image that communicates the desired values. The job holder will work closely with the Brand Manager in preservation of the brand integrity across all company marketing initiatives, communications, and Kenya Airways product portfolio through brand audits. Support implementation of the marketing strategy to drive brand awareness as well as the building, management, and growth of Kenya Airways sub-brands.

Detailed Description        

• Ensure implementation of the look and feel across all the KQ brand collateral that can be easily recalled and recognized by customers, suppliers, and staff.
• To design and update the corporate look, feel, and logo guidelines.
• Ensure that the collateral is properly applied, implemented, and maintained in all internal and external communication material and points of contact.
• Ensure all campaigns are compliant with brand guidelines and standards
• Develop and roll out marketing campaigns within the product portfolio across a variety of channels.
• Access marketing initiatives’ performance to gauge whether they have achieved the intended growth.
• To produce a manual that displays the corporate look and feel and its correct application.
• To identify key branding areas of focus (e.g., signage, aircraft) and ensure correct implementation of the chosen look and feel.
• Provide marketing support to the outstations in the form of tactical campaigns/collateral/calendars.
• Ensure top-of-mind awareness of the KQ brand through branding of travel agents/airport offices/ticketing offices and partner outlets.
• Carry out quality assurance of produced content which includes proof-reading and checking content for clarity to ensure compliance with brand guidelines.
• Marketing executions for new route launches
• Manage and coordinate presence at Trade Shows, Exhibitions, and Promotional Events.
• Managing agency relationships.
• Work with external stakeholders (tourism boards, etc.) on joint campaigns to expand the market.

Job Requirements        

• Degree in communications, marketing, or business preferred
• At least 2 years of marketing or Product related experience.

Additional Details        

• Strong presentation, oral, and written communication skills in English
• Experience with brand or marketing campaigns is advantageous.
• Ability to work under pressure and independently.
• Problem-solving skills and an efficiency-oriented mindset
• Strong teamwork skills required.

How To Apply

Click Here To Apply

Deadline closes: 20-Nov-2023