Basic job summary: 

To develop and implement digital strategies to drive engagement in campaigns, membership growth and education enrolment across existing and new platforms including Facebook, Twitter, Instagram, LinkedIn and others.

Duties & Responsibilities: 

• To develop the social media strategy for corporate platforms of the University
• To implement content development for the University’s communication channels: Website, Facebook, Twitter, Instagram and LinkedIn, in line with the strategic pillars. 
• Collate all requests, develop and monitor performance of the University digital campaigns throughout the year.
• Develop social media communities and online discussions to increase the University engagement rate.
• Compile analytical reports for the team showing results (Return on Investment)
• Liaise with other departments to standardize social media content on their different Facebook pages.
• Form key relationships with influencers across the social media platforms.
• Monitoring trends in the dynamic digital media space.
• Mentorship duties for interns attached to the department on a constant basis. This grows the pipeline for potential employees. 
• Develop a monitoring mechanism for emerging crisis and or feedback on university channels for ease of responding in time. 

Minimum Academic Qualifications: 

• Bachelor’s degree in Communications, Masters is an added advantage. 
• Good writing and editing skills

Experience:

• At least 3 years’ experience in writing content for blogs, newspapers, websites and different social media channels

Competencies and Attributes

• Excellent writing skills and writing skills
• Critical thinking
• Analytical skills
• People Skills
• Excellent command of written and spoken English and Kiswahili.
• Integrity and strong interpersonal skills
• Strong attention to detail and ability to follow through with a high level of accuracy