Key Responsibilities/Tasks

Market Research and Analysis:

• Conduct market research to identify trends, competitor offerings, and potential areas for growth in the non-credit courses market.
• Analyze customer needs and preferences to tailor short course offerings accordingly.
• Prepare materials for marketing and presenting executive courses to clients.

Strategic Planning:

• Develop and implement a comprehensive business development strategy for executive courses.
• Set clear objectives and key performance indicators (KPIs) to measure the success of the strategy.

Client Acquisition:

• Identify and pursue new business opportunities through lead generation, networking, and relationship building.
• Build and maintain relationships with corporate clients, educational institutions, and individual learners.

Marketing and Promotion:

• Develop and oversee marketing campaigns to promote executive courses.
• Utilize digital marketing, social media, and other channels to reach target audiences.

Partnership Development:

• Identify and establish partnerships with relevant organizations, industry associations, and influencers to enhance the visibility of executive courses.

Customer Feedback and Improvement:

• Gather customer feedback to continuously improve the quality and relevance of executive courses.
• Monitor customer satisfaction and address any concerns or issues promptly.

Budget Management:

• Develop and manage the budget for business development activities of the Center for Executive Education.
• Ensure cost-effective strategies and optimal resource allocations.

Reporting and Analysis:

• Prepare regular reports on business development activities and key metrics.
• Analyze data to identify areas for improvement and optimization.

Qualifications:

• Master’s Degree in Business, Communication or Related.
• Undergraduate degree in social sciences.
• Minimum 3 years (recent) working in a corporate or not-for-profit organization implementing Business Development Initiatives.
• Proficiency in computer applications.
• Demonstrate leadership skills.

Personal Attributes & Competencies:

• Must be adept at problem-solving, including being able to identify issues and resolve programs promptly.
• Must possess strong interpersonal skills.
• Must be able to communicate clearly, both written and verbally.
• Must be able to effectively read and interpret information, present numerical data in a resourceful manner, and skillfully gather and analyze information.
• Must be able to prioritize and plan work activities to use time efficiently.
• Must be organized, accurate, thorough, and able to monitor work for quality.
• Must be dependable, and able to follow instructions.
• Must exhibit high ethical standards.
• Must be able to improve performance through management feedback.