Optimise Ltd Marketing, Sales & E-commerce Manager Job

Job Description

Based in our Westlands office in Nairobi and reporting directly to the Managing Director the Marketing, Sales & eCommerce Manager will oversee the company’s online brand awareness plus the online and commercial sales function. They will also be responsible for managing and developing the marketing and sales teams, as well as the overall growth of both departments.

Main duties of the role:

• Oversee and set targets for the marketing team, external agencies and freelancers.
• Responsible for marketing, brand and sales strategy. Owning all online activities including SEO, PPC, CMS, social media, Email Marketing, Affiliates, Marketplaces and CRO.
• Overseeing the targeting, messaging, sales materials and marketing activity to drive commercial sales. Ensuring the profit margins align with business requirements and the wider pricing strategy.  
• Manage the overall marketing, sales and trading strategy to hit revenue and margin targets.
• Own the sales forecasting, and work with the inventory, supply and ops teams to meet customer needs.
• Ensure up-to-date personal and team knowledge of current online trends.
• Updating website for new mobile or desktop functionality to appeal to current and future customers.
• Provide regular online sales reports to the senior leadership team.
• Provide regular 121s for all lines of report to keep track of individual team members’ happiness and performance
  

Requirements of the role:

• Bachelor’s degree in Business, Marketing, or a related field.
• 3+ years’ experience in retail ecommerce, experience in the retail of high-ticket items would be a plus.
• Experience of successfully managing and developing a team of people. 
• Ability to critique, advise and motivate marketing team members.
• Must be able to demonstrate excellent written and verbal communication skills in formal as well as informal situations.
• Must have an in-depth understanding of web design and web analytics.
• Must have an excellent knowledge of all major paid, owned and earned media channels and have significant hands-on channel experience.
• Must have an excellent understanding of the role of social media in the customer purchase journey.
• Must have an in-depth understanding of ecommerce pricing strategy and pricing software.
• Must be an advanced user of Google Analytics with a good understanding of Google AdWords, Email Marketing platforms (Klaviyo), Marketplaces and Affiliate Marketing. Previous experience with Magento and CRO platforms such as Hotjar would be a plus.

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