County Government of Kirinyaga Head of Marketing Job


  • A relevant Bachelor’s degree in Marketing or a related field.
  • Possession of a Master’s degree in Business Administration (MBA) or any other master’s degree, along with additional marketing qualifications, will be considered an added advantage.
  • A minimum of six (6) years of relevant experience is required, with at least four (4) years in a senior management/leadership position within the marketing field.
  • Being a member of the Marketing Society of Kenya (MSK) or Chartered Institute of Marketing (CIM) will be an additional advantage.
  • Applicants must meet the requirements outlined in Chapter Six of the Kenyan Constitution.


The Head of Marketing reports to the Chief Executive Officer of the Kirinyaga Investment Development Authority (KIDA) and his/her duties and responsibilities include but are not limited to;

  • Analysis and interpretation of KIDA and its subsidiaries Arenas as formulated in the strategic Marketing Plan by studying economic indicators, tracking changes in supply and demand; identifying customers and their current and future needs; and monitoring the competition.
  • Harnessing marketing efforts by integrating operations for KIDA and its subsidiaries with Research and Development (R&D) to fully understand the market and develop products that are market-driven (innovation and experiments).
  • Coordinating KIDA and its subsidiaries arena’s short- and long-term market forecasts and reports through Research and development programs directing market research collection, analysis, and interpretation of market data.
  • Identifying and addressing short-term and long-range issues towards market effectiveness; providing information and commentary pertinent to deliberations; recommending options and courses of action; and implementing directives.
  • Overseeing acquisition of market share for all KIDA collaborations/ subsidiaries by ensuring marketing plans and programs are developed for each arena and directing marketing promotional support.
  • Ensuring customer relations are maintained and specific programs are organized and developed in KIDA and its subsidiaries
  • Ensuring that all KIDA collaborations/subsidiaries’ presence is well determined at conventions, annual meetings, trade associations, and seminars.
  • Maintain and strive to grow the market share for products within KIDA and its subsidiaries nationally and globally. This will be done through niche market positioning, Market development, Product development and diversification, Continuous communication & advertising to increase product visibility and awareness to counter new market entrants.
  • Embracing Green Hat of thinking to influence present and future KIDA collaborations Brands by determining and evaluating current and future market trends.
  • Strive to achieve financial objectives by preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions for KIDA and its subsidiaries.
  • Overseeing KIDA and its subsidiaries’ Marketing departments’ operational requirements by scheduling and assigning employees and following up on work results by counseling and disciplining employees; and planning, monitoring, and appraising job results.
  • Maintaining professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks, and participating in professional societies.
  • Any other duties as may be assigned by the chief executive officer

How To Apply

Applications should be addressed to:
Kirinyaga Investment and Development Authority (KIDA)
P O Box 260-10304

Kirinyaga County Headquarters, 2nd Floor, Right Wing, Kutus

Applications should be sent by post, courier, or hand delivery quoting the job reference number on the subject of the application and on the envelope to reach the addressee between 8.00 a.m and 5.00 p.m on week days, on or before Friday 23rd February 2024

Prospective candidates are encouraged to visit our website: for more details.