Bluetti Energy Marketing Officer Job

The Marketing Officer is responsible for supporting, developing and executing the plans and strategies that will raise the kind of awareness that can drive sales for the company. The marketing officer is required to stay informed about the market, industry trends, and the competitive landscape, while helping strategize and implement marketing, branding, and advertising plans. Day to day, he or she may draft reports, create or coordinate content, track results and return on investment, build relationships with sales teams, and otherwise support all marketing strategies.

Responsibilities

• Assist in the development and implementation of Bluetti brand strategy.
• Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation.
• Prepare marketing activity reports and metrics for measuring program success.
• Provide market research, forecasts, competitive analyses, campaign results, and consumer trends.
• Support the maintenance and development of internal tools, including social media tracker, tracking capability, and intranet sites.
• Further knowledge and education regularly through workshops, research, and seminars, and share best practices, and local marketing ideas and tactics with the team.
• Support the global marketing team in evaluating and establishing the marketing plan and strategy by assembling and analyzing sales forecasts, setting objectives, planning, and organizing promotional presentations, and updating calendars.
• Communicate campaign objectives, timelines, and deliverables to sales team, and provide instructions for use or promotion.
• Manage both internal and external communication strategy for Bluetti.
• Third parties Management effectiveness: –
• Regular review of KPIs, performance assessment vs KPIs along with related internal and external reporting
• Ensure third parties understands the context of their roles in relation to Bluetti strategy.
• Assess and monitor the training and development needs of the third parties.
• Ensure third parties have the resources they require to perform their work.

Knowledge and skills

• Interpersonal skills
• Good computer office suite skills
• Ability to plan and prioritize work
• Negotiation skills

Experience & Qualifications:

• Have practical knowledge and relevant work experience of not less than 2 years as a Marketing officer / coordinator.
• Communicate campaign objectives, timelines, and deliverables to sales team, and provide instructions for use or promotion
• Knowledge of traditional and digital marketing, content marketing, and social media marketing
• Be a holder of a Diploma or Bachelor’s Degree, preferably in Business or Marketing gained from a recognized institution

Language(s):

• English fluency
• Kiswahili fluency.

How To Apply

Note: This position is already filled