IPPF Media Advisor Job

Role Purpose:

• The postholder will create content strategies, research trending topics, and produce content. S/he will work closely with other team members (and consultant writers, designers, communication service providers) to enrich online digital media and print media. The incumbent will be an experienced, innovative and polished writer, designer and videographer who will drive the content strategy and create compelling written, video, photographic and visual content that elevates the IPPFAR brand and maintain a consistent voice. S/he will develop a deep understanding of IPPFAR’s programmes and its clientele base (the MAs and external audiences) in order to produce engaging and relevant content that improves MAs engagement, builds awareness, and ultimately drives results. As part of the External Relations & Communications team, the position holder will produce a wide range of content including digital and print, social media posts, blog articles, thought leadership pieces, case studies and short videos for social media posting.

Role Deliverables

Producing and writing and content management

• Writes and manages content for advert campaigns, email campaigns, editorial site content, social media, the bilingual website, direct mail pieces, and advocacy collateral.
• Proposes new ideas and new products, is not afraid to think outside of the box, takes initiative, and demonstrates creativity;
• Builds and executes a content strategy (with a detailed calendar) of engaging and relevant content for IPPFAR audience and other prospects.
• Develops and maintains a branding strategy to create an approachable and youth-oriented brand.
• Engages with the public through various social media platforms including Facebook, Twitter, LinkedIn, Instagram, and TikTok (and other media means).
• Maintains bilingual (English and French) website development (through regular updates), e-marketing with the ultimate aim of building a stronger brand presence.
• Develops stories for blogs using the work of the regional office and members associations and youth networks. These can include short videos, and/or static posts.
• Uses blogs and other stories to increase media attention to the organisation, to increase advocacy and public information about IPPFAR work and ensure IPPFAR and member associations visibility and credibility in Africa.
• Ensures that content works lead to media and donor attention and supports regional office and member associations service delivery, CSE, advocacy and communications as well as relevance in their communities.
• Champions the brand voice across the organization to drive brand’s consistency and evolution.
• Raises awareness of the work of the organisation in a focussed and well researched manner and using good quality stories and materials to impact on organisation’s reputation.
• Develops videos, audio and written stories and advertise them on social media.
• Develops digital campaigning messages and materials and rolls them out externally and in collaboration with member associations and youth networks.
• Contributes to creating online banners and PPC advertisements.
• Tracks and evaluates the performance of IPPFAR’s social media platforms.
• Learns from other departmental teams and other partners continuously to improve the quality and consistency of written and verbal communication.

Other

• Embraces safeguarding and other internal policies.
• Any other tasks as may be assigned by the supervisor.

Qualifications

• At least 5 years’ experience in content, publications, strategic communication, marketing, media and public relations.
• Demonstrates creativity, initiative, innovation, and thinks outside the box;
• Excellent mastering of production of videos, images, promotional materials and stories for campaigning.
• Excellent skills in taking photos and making simple videos and creating visuals for social media to support the IPPFAR’s storytelling;
• Very good technical knowledge of media contexts, communication software, MS Office; photo and video-editing software; social media posting software – including a wide range of multimedia, social media, web and digital tools;
• Demonstrated professional experience in social media and digital campaigning and a working knowledge of Twitter, Facebook, LinkedIn, Instagram and TikTok;
• Experience in web design/development and content publishing;
• Editing and copywriting content and blog posting experience is required.
• Postgraduate Degree in Digital Communications, Public Relations, ITC, Publications or relevant fields related to the position.
• English and French are the working languages of IPPFAR. For this post fluency in English and French (both oral and written) is required. Knowledge of Portuguese is an advantage.
• Evaluation of qualified candidates may include a desk review and/or an assessment exercise which may be followed by competency-based interview.

OTHER REQUIREMENTS

• Experience working in a multicultural environment.
• Willing to work outside standard office hours as required.
• Willing to travel internationally – about 30 days a year.

How To Apply

Interested individuals should submit an application form in the IPPFARO CV form and a 1-page cover letter to: hroffice@ippfaro.org with the job position you are applying for as the subject of the email by 20 March 2024. Please note that IPPFAR will not consider applications that are not done in the requested format.