Kenya Institute of Management Marketing Officer Job

Key Responsibilities

  • Formulate and execute of marketing plans in liaison with Unit Managers and other Functional Heads.
  • Timely development, processing and dispatch of marketing materials such as brochures, flyers, posters and card to the user units.
  • Generate live leads and make follow ups to be able to convert them into business
  • Implement Institute’s marketing policy at the user Unit to ensure total compliance
  • Oversee creation of advertisement and marketing materials to promote KIM products
  • Participate in evaluation of marketing activities to measure its effectiveness.
  • Coordinate internal marketing activity schedules to avoid overlap o and ensure proper planning and facilitation
  • Lead implementation of Go-To market campaigns to reach the target market in a timely manner and ensure quicker return on investment (RoI).
  • Prepare monthly marketing reports on all marketing activities that have been implemented and keep records of the same
  • Prepare marketing budgets in consultation with Heads of Functions and Regional Managers.
  • Develop and implement plans aimed at strengthening relationships with the media organisations to ensure the most effective messaging and positioning of the KIM Brand.
  • Undertake marketing activities using digital platforms such as websites, Facebook, twitter, LinkedIn, Instagram, Google ad and provide social media performance monitoring reports to enhance planning for future -marketing activities.

Key Performance Indicators

  • Increase brand loyalty and equity
  • Greater brand visibility
  • Compliance top budget provision
  • Compliance to Institute policies and Procedures
  • Number of linkages created that can lead to business



  • Computer Literacy
  • Enterprise Resource Planning(ERP)
  • Customer Care skills
  • Public Relations
  • Report writing
  • Networking skills
  • Business Development skills
  • Marketing skills

Knowledge & Experience

  • Bachelor Degree in Marketing or related field.
  • Three (3) years of relevant work experience in the service industry.

How To Apply

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