HORECA Manager Job Coca-Cola Company

Key Purpose Statement

The role of the HORECA Manager is to deliver Volume and Revenue growth in all channels , grow customer base and manager accounts.

Key Duties & Responsibilities    

  • Implement strategies and tactical plans for HORECA to ensure sustained business growth.
  • Collaborate with marketing and regional Teams to execute key programs and initiatives to achieve set targets.
  • Recruit and serve HORECA outlets to deliver premium strategy through growing relevant portfolio across the region.
  • Establish and manage winning trading relationships with the key decision makers in the outlets covered and Key distributors across the region.
  • Champion Order generation within the HORECA outlets.
  • Trade Execution management though SFA tool to analyse the market demand and use this information to drive performance in set KPIs – calls adherence, strike rate targets, outlet expansion, sales volume, profit and RED.
  • Market share protection and growth.
  • Build Capability through coaching & learning to accelerate performance.

Skills, Experience & Education    

Experience

  • A minimum of 5 years’ experience in an FMCG environment.
  • Strong experience in marketing and customer service with good networking skills.
  • Excellent interpersonal, verbal & written communications skills. 

Education

  • A Minimum of a bachelor’s degree in commerce or any other business-related course

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How To Apply

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