Creative Strategist Job Welcome Tomorrow
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Communication Job Vacancies In Kenya
We’re looking for a Creative Strategist to work with our clients on the production and realisation of original concepts and innovative creative mechanics for their paid media campaigns.
Responsibilities
- Conceptualising and designing high-impact static, video and UGC creatives to help our customers gain competitive edge
- Owning the project management of our entire ad creation process to help our team stay on track with creative research, delivery and testing
- Auditing the brand and products of our customers to deeply understand their industry and define the most effective communication angles they should adopt to resonate close to their end customers
- Conducting competitive research to identify our customers environment and draft creative best practices for a given industry and market
- Working closely with our Paid Media Managers to build content that optimally fits marketing channels and share performance insights
- Being the connecting link between data and creatives to understand the performance of your work through an iterative A/B testing approach
- Being on the constant lookout for new formats, hooks, scripts, and angles, ensuring our content is always one step ahead
- Participation in tech events and customer trainings to grow your skills and represent Welcome Tomorrow
Qualifications
- 3+ years of experience in a creative agency or freelance work
- Mastery of Figma and Photoshop
- Experience designing creatives for ad campaigns (ex: Meta, Google Ads)
- A portfolio of work showcasing your design & animation mindset and skills
- Excellent interpersonal and relationship skills to maintain customer relationships
- A permanent curiosity, sense of observation and repartee, a strong feel for advertising
- Understanding of performance-based marketing strategies
- Familiarity with new and traditional brand channels and media
- You have experience working with Notion (ideally, you are Notion Essentials Certified)
- Experience working in a start-up and dynamic environments
- Experience working with After Effects or Illustrator
- Experience working with Google Web Designer and building dynamic HTML5 creatives
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