Marketing Associate Job Tushop

Sales & Marketing Jobs Vacancies In Kenya

Reports to: Marketing Manager

The Marketing Associate at Tushop plays a pivotal role in driving online sales and increasing brand awareness. They will be a crucial part of the Marketing team, helping the team plan and implement marketing strategies. With a good understanding and extensive knowledge of marketing disciplines, the Marketing Associate will help the company achieve its business goals by executing creative campaigns that drive brand awareness, customer acquisition, and user engagement.

The ideal candidate will be highly creative, with a strong understanding of digital marketing best practices and experience with e-commerce platforms, as well as the ability to analyze data and use it to make data-driven decisions.

Responsibilities:

• Ideating and producing with the support of the graphic team, high-quality visual and written content including graphics, videos, and animations for various marketing channels such as social media, and online and offline advertisements.
• Contributing creative ideas and executing marketing campaigns from concept to completion, tracking performance metrics, and optimizing strategies for maximum effectiveness.
• Supporting the development and execution of the company’s overall marketing strategy to drive e-commerce traffic and sales
• Conducting market research to understand customer behavior and preferences and analyzing research data to identify and define audiences
• Managing and curating content for our social media platforms, engaging with our audience, and fostering community growth through compelling storytelling and interactive campaigns.
• Analyzing marketing platform data and sales data to inform creative marketing strategy
• Collaborating with the marketing team on marketing campaigns and other promotional initiatives
• Coordinating offline promotional activities, events, and interviews that are part of marketing campaigns
• Managing freelancers and influencers that support marketing campaigns
• Working cross-functionally with internal teams including product development, customer support, and sales to ensure cohesive brand messaging and alignment of marketing initiatives with overall business objectives.
• Analyzing data to track and measure the success of marketing initiatives, and making data-driven recommendations for improvements
• Managing and optimizing the company’s online advertising platforms (e.g. Google Ads, Facebook Ads, etc.)
• Staying up-to-date with the latest marketing trends and technologies, and continuously looking for new and innovative ways to reach and engage customers

Qualifications:

• A highly creative individual
• Bachelor’s degree in Marketing or Business-related field
• 3 years experience in a marketing-related role
• Experience in the e-commerce, tech, startup, or agency space is a plus
• Knowledge of marketing digital tools and techniques
• Proven track record of success in driving data-driven marketing strategy and marketing campaigns
• Highly organized individual with strong project management skills
• Ability to prioritize key initiatives and opportunities for efficiencies and impact
• Strong problem-solving skills with exemplary ability to prioritize key initiatives and opportunities for efficiencies and impact
• High autonomy and a strong sense of ownership for their projects
• Confident with excellent communication and interpersonal skills
• High level of organization and attention to detail
• An individual who exemplifies integrity and honesty

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