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Brand Manager Job at Vivo Energy–Convenience Retailing, LPG and Shell Card 

Location: Kenya
Date Posted: 4 Jul 2017
Close Date: 18 Jul 2017

Responsibilities for the Brand Manager Job

  • Responsible for developing plans and executing projects and initiatives that support the broader short and long-term marketing strategies for Convenience Retailing, LPG and Shell Card.
  • Ensure that the brand remains relevant to consumers and that all initiatives support the brand promise.
  • Managing both the existing product portfolio and new product launches
  • Leading the strategic planning process for the assigned brands based on key consumer insights
  • Maintains brand integrity across product lines
  • Manage brand guidelines to ensure all vendors and internal audiences follow them
  • Monitoring brand health metrics and support the development of new brand tracking across businesses.
  • Leads the Marketing lifecycle process for designated brand(s).
  • Works closely with all relevant Media departments to integrate media mix plans
  • Leverage consumer insights to develop brand and product positioning.
  • Develops monthly and quarterly reports for management
  • Monitoring and analyzing business performance vis-à-vis business goals

Qualifications for the Brand Manager

  • Good understanding of Retail, B2 C and/or B2B markets
  • Analysis skills to not only present data but also summarize the findings and propose recommendations for future improvement.
  • Must have a style that promotes respect, credibility and trust throughout the organization
  • Excellent written and verbal communication skills.
  • Strong Leadership skills.
  • Strong presentation and writing skills

How To Apply

Click here to apply.