4 Techniques For Event Managers To Have Better Events

When it comes to event management, very few rules are set in stone. Because every event is different, and each one requires a unique approach. To be a great event planner, then, you need to be as flexible as you are organized. This flexibility is what lets you adapt, learn, and change to make each event better.

Naomi is an event manager in a leading event company in Kenya.  Over years the company has been successful and resilient in its planning events. However, recently their planning operations are running slow and most of their events are poorly managed.

She is worried that if this problem persists they will lose their clients or even their jobs. Here are insightful tips on improving event management skills that I proposed to her.

1. Set Clear Objectives

Every event starts with determining the goals.

What are the primary purposes of the event? Are you trying to raise funds? Are you creating brand awareness?

Knowing the objectives helps you define your target audience, decide on the venues, and seek vendors.

“For a successful event, learn to visualize the event. Even the minute details make a huge difference during planning. However, with a clear vision, you can create a fantastic event”, I told Naomi

2. Build A Strong Team

Those people that you work with will either build you up or bring you down. Therefore, you need an active group of people who have the same passion for event planning.

Naomi admitted that she had been having issues with her colleagues and juniors hindering the smooth flow of her work schedule.

Spend time communicating designs to manufacturers for your company events and brainstorming ideas on what to do to improve the business. Also, after every event take time to assess everyone’s contribution to its success or failure.

 Identify areas that need improvement and work on them. Effective communication ensures you all stay on the same page and complement each other.

3. Start Planning Now

Begin planning as soon as you possibly can. If your event is a large event it is important to begin planning it four to six months in advance utilizing vendors’ early-bird specials. Smaller events need at least one month to plan.

To keep the final run-up to the event flowing smoothly, try to ensure that all vendor contracts are completed a few weeks before the event.  This will save you time, money, and headache down the road.

I remember a wedding I attended early this year.  It was supposed to begin at ten o’clock but event planners were still setting up their tools, tents, etc. This ended up wasting a lot of time and the guests got bored.

4. Adapt To The Event Technology

In this techno-era, you must automate all event tasks in terms of registrations, attendee management, promotions, check-ins, and other major tasks.

This way, you can reduce the burdensome paperwork and manage your administrative tasks easily with less effort. Also, this will help you get more time to focus on creating an awesome event experience for attendees.

Conclusion

From these tips, Naomi was able to salvage their company back on track and successful operations once again. She was able to take care of all the organization and tasks to deliver a successful event.